Senior Director, Dermatology Marketing

Acrotech Biopharma Inc • East Windsor Township, NJ

36d • Onsite

About The Position

About Acrotech:
Acrotech Biopharma Inc. was formed as a global platform to commercialize innovative proprietary medications. The company aims to launch scientifically advanced products to address unmet needs and deliver value to patients as well as all healthcare stakeholders. Acrotech aspires to be a patient focused, research-based organization that strives to launch treatments which are accessible to patients that need them.
Acrotech is expanding! Our company focuses on three key areas: oncology, dermatology, and biosimilars. We are currently building out a new Dermatology Business Unit to launch ADQUEY™ a novel treatment for mild to moderate Atopic Dermatitis. We are seeking a Senior Director, Dermatology Marketing, to lead our launch.
This is a great time to join Acrotech. We are seeking talented leaders to grow our organization. Here you won’t be just a number, but a key contributor who will make significant impact on our organization and the patients we support.
Job Overview
Job Description Summary:
The Senior Director, Dermatology Marketing will be the Brand Lead for ADQUEY and serve as the primary point to launch the brand. You will lead the brand strategy and execution for our new dermatology asset from pre-launch planning through commercialization. You will be responsible for achieving and exceeding revenue goals for ADQUEY and report to the Associate Vice President, Marketing.
This role will help build and lead a team of marketers to develop and execute the strategic direction and provide resources to support personal and non-personal promotion. As a small company, the role will require you to roll up your sleeves and be both a coach and player. Additionally, you will help support Acrotech’s objective in business development, playing a key role in the evaluation of potential products to bring into the dermatology portfolio.

Requirements

• In additional to HCP marketing expertise, candidate must have current experience with patient, digital, omni-channel, and influencer marketing.
• Demonstrated success leading previous brand launches is a requirement with the experience aligning key stakeholders and holding them accountable through the entire launch process.
• Must have experience leading the development of the annual brand strategy including developing the strategic and tactical plan, allocation of budget, and executing the plan on time and on budget.
• Experience working in cross functional matrix environments with exceptional influencing skills up and down the organization to align the entire launch team.
• Experience leading agency partners.
• Experience implementing marketing plans, measuring and monitoring progress towards and exceeding marketing objectives.
• Exceptional communication skills (oral and written) are a must
• Understand, maintain and comply with all Acrotech Compliance Policies and Procedures as we adhere to FDA, OIG and Pharma Guidelines
• Ability to travel up to 50%

Nice To Haves

• Dermatology experience is highly preferred. Experience with a novel atopic dermatitis brand desired. Will consider others with exceptional experience leading launches in similar markets to dermatology.

Responsibilities

• Act as the launch lead for ADQUEY partnering cross functionally with the entire organization to ensure all aspects of the launch are being coordinated both strategically and operationally and any unexpected events are being addressed and communicated to the broader team.
• Hire, lead, manage, and develop a strong team of marketing personnel to achieve and exceed company goals.
• Lead the launch and future brand plans by developing strategies and tactics, including the allocation of resources to meet or exceed Acrotech US strategic, market share, sales, and profitability objectives as well as identifying opportunities to activate and engage customers. Effective planning includes leading alignment of cross functional stakeholders.
• Identify and implement new approaches to marketing. Identify, build, and launch new and innovative approaches to customer engagement, working with internal and external parties.
• Develop strong business relationships with Key Opinion Leaders that can shape and influence in-line product development and business opportunities.
• Mentor other developing Acrotech team members as required.
• Provide commercial input to Acrotech’s future pipeline, including helping to evaluate products and presenting Acrotech’s business capabilities to potential partners.
• Represent Acrotech Commercial in key meetings with alliance partners including potentially being a part of any joint steering committees required by partnership agreements.
• Participate in any special projects assigned by the Head of Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree