Senior Director - Demand Generation

Inside Real Estate•Murray, UT

1d•Remote

About The Position

Inside Real Estate powers over 400,000 real estate agents, teams, and brokerages through BoldTrail — a platform that brings front office, back office, and AI tools together in one place. We’re one of the fastest-growing companies in proptech, and we’re building the marketing function to match. This is a pivotal role on our marketing leadership team — with a performance + continued transformation mandate, not a maintenance job. You’ll own the demand generation engine — the strategy, the budget, the team, and the outcomes — and be directly accountable for driving qualified pipeline across our SMB, mid-market, and enterprise segments. The landscape has shifted. Buyers find tech partners differently now. AI is changing how teams operate. The right person for this role sees that clearly, is excited by the moment and knows how to build for it — not as a headline, but as a genuine operating shift. You’ll report to the CMO, work in proximity to a talented and visionary CEO and ELT and work in close partnership with Sales and Business Development to ensure marketing and pipeline motions run as one.

Requirements

8+ years in demand generation with at least 3 in a senior leadership role owning strategy, budget, and team
A track record of driving ICP-qualified pipeline in B2B SaaS — across multiple segments, not just one
Deep hands-on experience with paid media at scale — you’ve managed significant budgets and can show the results
Real AI fluency — not familiarity with tools, but a genuine rethinking of how demand gen works: agentic funnels, AI-optimized content surfaces, AI-driven team efficiency. You’ve done it, not just read about it
Genuine curiosity about the product and the sales message — you want to understand what actually moves customers, not just optimize top-of-funnel metrics
A track record of driving real transformation in teams and processes — the kind that required uncomfortable change, not just incremental improvement
HubSpot fluency — not just as a user, but as someone who builds the architecture others rely on
Strong cross-functional instincts — you know how to work with Sales without stepping on toes, and how to push back without burning bridges

Nice To Haves

Real estate or proptech experience is a plus, but not a requirement.

Responsibilities

Demand generation strategy across all segments — lead targets, CPL, pipeline coverage, and MQL-to-SQL conversion
All paid media — Google, LinkedIn, Meta, Microsoft, and performance partnerships — with full budget accountability, including emerging channels worth testing
Visibility in AI-powered search environments — AEO, GEO, and the evolving ways buyers discover and evaluate vendors
Agentic and AI-native demand programs — not as experiments, but as real pipeline motions
HubSpot and marketing technology — lead scoring, nurture programs, audience segmentation, and deliverability
A talented demand gen team — and the willingness to transform how it operates, not just manage it as-is
Executive-level reporting — a clear, consistent view of what’s working, what isn’t, and what to do about it
Tight alignment with our Business Development team — shared ICP definition, shared pipeline standards, and a closed feedback loop on lead quality