Senior Director, Customer & Patient Engagement

AstraZeneca•Gaithersburg, MD

2d•$231,989 - $347,983•Hybrid

About The Position

The Senior Director, Customer & Patient Engagement leads a team responsible for the vision, roadmap, planning, orchestration, execution, measurement, and optimization of personalized cross-channel healthcare professional (HCP) and patient journeys for the US Oncology Business Unit. The role ensures US Oncology initiatives follow a consistent and effective omnichannel approach for all stakeholders. Working with franchise heads, brand and consumer marketing and corporate affairs teams, agencies of record, media agencies, and internal and external partners, the Senior Director shapes omnichannel campaign designs and engagement tactics. The role coordinates delivery to meet quality, schedule, and budget expectations, using Agile project management methods such as SCRUM and tools such as JIRA and Confluence. It leads direct reports, manages the team/function budget, and provides direction to cross-functional project teams. The position is part of AstraZeneca’s Commercial Leadership within Oncology. The company describes its work as advancing innovative cancer treatments and bringing medicines to patients. The role follows a flexible in-person model, with an average expectation of at least three office days per week.

Requirements

Bachelor’s degree and at least 5 years of experience leading a capability or function in digital marketing, consumer marketing, brand/product marketing, strategic planning, or business planning; alternatively, 15 years of relevant pharmaceutical and/or healthcare industry experience may substitute for the bachelor’s degree.
Excellent oral and written communication, interpersonal, analytical, and computer skills.
Strong organizational and time-management skills, including the ability to handle multiple concurrent projects.
Ability to lead and motivate a team; be accountable and self-motivated; and shape a vision, strategy, and operational plan.
Ability to communicate effectively with executive, marketing, and technical audiences.
Experience simplifying complex topics to gain organizational or leadership agreement, while also being hands-on and leading from the front.

Nice To Haves

Agile project management experience, including SCRUM and JIRA/Confluence; these are preferred.

Responsibilities

Lead implementation of the US Oncology Business Unit omnichannel marketing strategy.
Develop omnichannel processes and business requirement specifications.
Understand brand and functional strategies, opportunities, and challenges, and serve as a strategic partner to AZ Brand and Functional Teams.
Develop media and channel strategies in partnership with Brands, Field, agencies of record, and Finance.
Implement and deliver a strategic US Oncology omnichannel roadmap.
Act as a Business Excellence key account to embed needed omnichannel resources within US Oncology brands and tumor teams.
Promote consistent use of the integrated technical Omnichannel Ecosystem.
Develop and position Omnichannel Marketing Leads as Product Owners.
Explore opportunities to innovate and differentiate omnichannel marketing efforts, including how they are delivered, measured, and supported.
Deliver omnichannel analytics and campaign performance measures.
Partner with the Business Excellence Commercial Excellence team to shape omnichannel training materials.
Collaborate with the Business Excellence Omnichannel Ecosystem team on marketing automation strategy, roadmap, and delivery.
Drive omnichannel engagement operations, including process management, capability implementation, content management, and channel optimization.
Partner with customer and patient engagement functions within AstraZeneca to localize and update existing content for digital marketing channels.
Lead direct reports and cross-functional project teams, and manage the team/function budget.
Coordinate timely, high-quality, and budget-conforming campaign delivery with internal peer functions and external partners.