Senior Director, Creative Operations

Equinox • New York, NY

6d • $200,000 - $220,000

About The Position

Equinox is seeking a strategic, highly organized, and forward-thinking leader to oversee the operational excellence of its creative organization. In close partnership with the VP of Creative and Marketing leadership, the Senior Director will lead creative workflows, cross-functional planning, resource allocation, budgets, and production operations, ensuring creative teams have the resources and support to deliver work that reflects the Equinox brand. The role requires proactive problem-solving, accountability, and effectiveness in a fast-paced, collaborative environment.

The Senior Director will champion innovation by leveraging AI, automation, and emerging technologies to streamline processes and improve efficiency, creating more time for creative ideation, iteration, and execution. The role also leads and develops a creative operations team, establishes scalable processes and project management systems, monitors departmental performance, and provides strategic recommendations to leadership.

Requirements

• 10+ years of progressive experience in creative services, creative operations, production management, or marketing operations.
• Proven experience leading teams, managing complex creative workflows, and overseeing departmental budgets and resources.
• Strong understanding of creative development, production timelines, and cross-functional marketing processes.
• Demonstrated expertise in resource planning, financial management, vendor oversight, and operational strategy.
• Experience implementing project management technologies, AI-enabled tools, and workflow automation.
• Exceptional leadership, communication, organizational, and problem-solving skills.
• Ability to anticipate challenges, influence stakeholders, and drive accountability across departments.
• Must have a legal right to work in the United States.

Responsibilities

• Lead creative operations, including project intake, scheduling, prioritization, production planning, and workflow management.
• Establish timelines, milestones, deliverables, and accountability, ensuring stakeholders have visibility into priorities, assignments, project status, and deadlines.
• Identify and resolve scheduling conflicts, bottlenecks, and operational challenges, while protecting time for creative ideation, development, iteration, and execution.
• Serve as the central operational partner connecting Creative, Marketing, and cross-functional stakeholders.
• Align creative production schedules with marketing calendars, campaign launches, and business priorities.
• Secure project requirements, briefs, assets, feedback, and approvals; anticipate dependencies and risks; drive accountability; and escalate issues before they affect delivery.
• Partner with leadership to establish realistic timelines and manage competing priorities.
• Oversee creative resource planning, capacity management, sourcing, and workload allocation across internal teams, freelancers, and external partners; identify resource gaps and recommend staffing or outsourcing solutions.
• Partner with the Creative Director to align staffing and creative capabilities with project demands and strategic priorities.
• Develop and manage creative services and production budgets, including forecasting, expense tracking, and cost optimization.
• Oversee freelance resources, vendor relationships, production estimates, and external expenditures.
• Balance financial discipline and operational efficiency with the creative team's need for adequate development time and resources.
• Lead the strategy, evaluation, and implementation of AI-enabled tools and automation across creative operations.
• Identify opportunities to use technology to streamline scheduling, project tracking, communication, resource planning, and production workflows.
• Establish best practices for AI integration without compromising creative quality, and continually improve operational performance through technology, automation, and process innovation.
• Lead and develop a high-performing creative operations team focused on proactive planning, communication, and accountability.
• Establish scalable workflows, standardized processes, and effective project management systems.
• Monitor departmental performance, resource utilization, project delivery, and budget adherence.
• Foster cross-functional partnerships and a culture of transparency, collaboration, and continuous improvement.
• Provide leadership with strategic recommendations on operational priorities, investments, and organizational needs.

Benefits

• Competitive salary
• Benefits
• Industry-leading commission opportunities for club employees
• Complimentary club membership
• Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed