Senior Director, Creative Advanced Hydration

The Coca-Cola Company•Atlanta, GA

22h•$218,800 - $247,200•Onsite

About The Position

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. The Coca-Cola Company invites a seasoned Creative Marketing professional to join us as a Senior Director, Creative Advanced Hydration. The Advanced Hydration category covers brands like smartwater, vitaminwater, BODYARMOR, and Powerade. In this strategic capacity, you'll be entrusted with the pivotal role of steering our brand and creative strategies across a regional landscape, ensuring our iconic brands resonate deeply with consumers both locally and globally.

Requirements

Bachelor's degree in marketing or related field; an advanced degree is preferred.
15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management required.
Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.
Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring “fit for channel”
Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
A leader with a track record of fostering high team engagement.
Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.
All applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
Lead and develop team of Creative Directors to grow capability and drive engagement