Senior Director, Creative

REP Fitness•Westminster, CO

3d•$170,000 - $200,000•Hybrid

About The Position

The goal of the Senior Director, Creative is to help REP be the most trusted and innovative strength brand in the world. In doing so, this role owns the REP narrative and creative vision across every consumer touchpoint — brand identity, campaigns, content, social media, seasonal storytelling, packaging, retail, DTC, etc. This digitally native leader owns the look, feel, and voice of REP globally, leads an in-house creative team across design, copy, photography, and video, as well as production, and manages external agencies and production partners. Working closely with Marketing, Product, Commercial Teams and International Teams, the Senior Creative Director is the creative backbone of REP's growth — translating brand strategy into work that moves people and drives business results.

Requirements

Bachelor's degree (B. A.) from four-year college or university preferred
12+ years of progressive creative leadership experience, with meaningful time at a fitness, sporting goods, or lifestyle consumer brand, and in a digital-first creative capacity.
Proven track record of building or transforming a brand's creative identity and output — ideally across both growth-stage and more established organizations.
Experience leading and developing in-house creative teams of 5+ people with a strong point of view on team structure, creative process, and culture.
A portfolio demonstrating range across brand identity, campaign work, digital content, and performance creative.
Deep craft in visual design and art direction; strong copywriting instincts and an understanding of the relationship between words and images.
Experience with performance marketing creative; understanding that brand and conversion are complementary, not competing.
Familiarity with the tools and platforms of modern creative production (Adobe Creative Suite, Figma, project management tools, DAM systems, etc.).
Digitally Native - Deeply knowledge in how to win in the modern digital ecosystem and comes demonstrable experience with global consumer brands.
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Decisive creative leader with strong aesthetic POV - Makes confident, well-reasoned creative calls and can clearly articulate and defend them to senior stakeholders.
Brand guardian and builder - Thinks long-term about brand equity while delivering high-quality creative in the short term; protects consistency without sacrificing freshness.
Exceptional communicator and cross-functional partner - Can sell a creative vision to a skeptical executive and inspire a junior designer in the same conversation; bridges creative and business language fluently.
Operates with accountability, clarity, and urgency - Owns outcomes decisively and drives teams forward with focus and speed.
Passion for strength culture and the REP brand is a plus - Brings authentic energy and connection to REP's mission, products, and community.

Responsibilities

Drive holistic creative & narrative development for REP — the throughline that connects all brand & product stories to all functions, business channels and geographies into one coherent brand story.
Define, evolve, and steward REP's global brand identity system — logo, typography, color, photography direction, and design language — across all channels and markets.
Serve as the final creative authority on all brand-facing output; maintain a comprehensive style guide and asset library used across departments and external partners.
Ensure visual and verbal consistency across product launches, business units (equipment, apparel, supplements), and international markets.
Own REP's narrative throughline — connecting brand campaigns, product launches, seasonal moments, social and content, athlete and community stories, and performance marketing into one coherent brand story.
Lead end-to-end creative for launches, campaigns, and always-on content across digital, social, video, email, paid media, and retail — balancing emotional resonance with conversion.
Partner with Marketing to align creative with go-to-market plans and timing, channel priorities, and business objectives.
Champion a community-first approach — REP's creative reflects real athletes, real goals, and authentic training.
Lead, hire, and develop an in-house team of designers, art directors, copywriters, photographers, and video producers.
Partnering with Operations & Productions teams to establish creative processes, briefing standards, and production workflows that allow the team to scale efficiently.
Build a high-performance creative culture rooted in craft, accountability, and REP's core values; attract and retain world-class creatives.
Define when and how REP engages external creative partners; manage relationships with clear expectations, brand guardrails, and performance standards.
Evaluate and select agencies, production houses, photographers, and vendors; negotiate contracts and manage budgets; ensure partners authentically express who REP is.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
5 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization
LIFE-WORK balance