Senior Director-Consumer Personalization , Lilly USA Commercial Analytics

Lilly • Indianapolis, IN

4d • Onsite

About The Position

This Director role is the senior business product owner for consumer personalization on the Adobe Experience Platform (AEP), responsible for scaling Lilly's consumer experience (CX) capabilities and accelerating the delivery of personalized, data-driven experiences across Lilly-owned and operated platforms. Reporting into Commercial Analytics and operating as a senior member of the Personalization Center of Excellence (COE), this leader partners with TA/brand teams, capability owners, IT, Privacy, and Legal to translate consumer experience strategy into a performant, well-governed personalization platform — embedding personalization into brand strategy, campaign planning, and the broader CX lifecycle.
In addition to driving consumer personalization on AEP, this leader is the business owner of consumer 1st party data production — ensuring the data feeding personalization is privacy-by-design, audience-ready, and aligned with HIPAA, CCPA/CPRA, and other applicable obligations. As new consumer use cases emerge, the Director builds the requirements, data models, governance posture, and value-generating analytic patterns that make 1st party data a sustained competitive advantage for Lilly.
The role leads two direct reports — Consumer Personalization Product Owner (Business) plus a Lilly India (LBI) team that delivers configuration, audience build data product enablement, journey assembly, and use-case execution. As the consumer personalization function scales onshore and offshore, this leader is a key voice in shaping the long-term operating model and ensuring Lilly is the most trusted pharmaceutical company in how it stewards consumer relationships and the data that powers them.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, Information Systems, Mathematics, Finance, or related field
• 5+ years in a consumer-facing industry — healthcare, regulated CPG, or consumer financial services
• Experience with Adobe Experience Platform or comparable enterprise CDP platform (e.g., Salesforce CDP, Segment, Treasure Data)
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1

Nice To Haves

• People leadership experience including managing onshore and offshore/global delivery teams
• Product or business ownership experience including backlog management and partnering with technical teams
• Experience with 1st and 3rd party data sources — CDP, DMP, CRM, identity, and consent management platforms
• Working knowledge of HIPAA, CCPA/CPRA, and regulated-industry data governance
• Consumer media and optimization consulting background
• Strong written and verbal communication; able to frame technical decisions for senior business audiences
• Ability to lead and influence across all organizational levels and functions including brand, IT, data, legal, and agency partners
• Experience driving clarity through governance, decision frameworks, and operating model design

Responsibilities

• Own consumer personalization on AEP. Drive the consumer use-case library, capability roadmap, and product responsibilities in activation workflow —design, build, launch, and measurement — to deliver target use-case volume and incremental impact in line with COE goals
• Scale consumer experience velocity. Establish repeatable patterns, fast-track paths for standard use cases, and a healthy, well-prioritized backlog managed in partnership with brand and capability teams.
• Lead the consumer personalization squad. Direct the Consumer Personalization Product Owner (Business), Consumer Personalization Product Owner (Technical), and the LBI delivery team — set goals, develop talent, manage capacity and throughput, and ensure clear accountability and handoffs across the team.
• Partner with TA/brand HCP/Consumer Leads. Translate brand strategy into AEP audiences, journeys, and personalization moments by aligning on customer segments (KPS), problems to solve (KPO), and high-value actions (HVA); coach brand teams on what "personalization-ready" inputs look like.
• Steward consumer 1st party data production. Partner with Data Engineering, MDM, Identity, and Consent teams to ensure 1st party signals are captured, governed, and surfaced into AEP with privacy-by-design controls; serve as the business owner for the consumer 1st party data domain.
• Embed privacy and compliance by design. Ensure compliance with HIPAA, CCPA, CPRA, and other applicable privacy obligations across all consumer personalization activities; align with NPP/ACE consent frameworks where applicable; partner with Privacy, and Legal on emerging use cases.
• Represent the consumer personalization function on COE governance bodies. Active member of the Product Board, and Technical Review Board; bring the consumer voice and 1st party data perspective into capability prioritization and platform decisions.
• Drive measurement discipline. Lead ROI, attribution, experimentation design, and CX KPI frameworks to translate personalization activity into measurable business impact; ensure analytic stories become actionable insights for brand and leadership audiences.
• Identify and prioritize capability investments. Champion investments that unlock new consumer use cases and CX maturity — real-time decisioning, AI/agentic decisioning, advanced audience modeling, server-side identity, content supply chain integration.
• Manage the development balance sheet. Recommend resource optimization across capital and operational expenditure to support the consumer personalization roadmap; build business cases that frame trade-offs in business terms.
• Maintain an external best-practice mindset. Bring in best-in-class personalization, identity, and consent practices from outside pharma; ensure Lilly's approach evolves ahead of regulatory and platform change.
• Partner with Lilly IT and platform owners. Lead change across DevOps and platform engineering to enable governance at scale through both software-driven (policy-as-code) and human-driven controls.
• Other key initiatives and special projects as needed.

Benefits

• company bonus (depending, in part, on company and individual performance)
• company-sponsored 401(k)
• pension
• vacation benefits
• medical, dental, vision and prescription drug benefits
• flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

What This Job Offers

• Job Type: Full-time
• Career Level: Director