Senior Director, Consumer Marketing

GoFundMe

16h•$195,000 - $292,000•Hybrid

About The Position

GoFundMe is seeking a Senior Director of Consumer Marketing to redefine how people think about helping, generosity, and community. This leader will shape GoFundMe's cultural presence, build emotional brand connection, and create inspiring campaigns and stories. The role involves leading consumer marketing across brand strategy, integrated marketing, and content, aiming to expand GoFundMe's use beyond crisis moments and establish helping as a part of everyday life. The ideal candidate possesses strategic brand leadership, strong storytelling skills, cultural fluency, and an understanding of purpose-driven marketing's potential to inspire action at scale.

Requirements

12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations.
Proven success building brands that drive both cultural relevance and business growth.
Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling.
Strong understanding of community-driven, purpose-led, and culturally relevant marketing.
Experience leading large-scale integrated campaigns across multiple channels and audiences.
Demonstrated ability to influence and align senior stakeholders across complex organizations.
Experience building and developing high-performing marketing teams.
Strong analytical capabilities and a data-informed approach to decision making.
Exceptional communication, storytelling, and executive presence.

Responsibilities

Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement, and advocacy.
Lead the evolution of GoFundMe's brand from a crisis-focused platform to the defining brand for helping people help each other.
Develop audience-led strategies to deepen relationships with existing communities and attract new donors, fundraisers, and supporters.
Translate business priorities into integrated marketing initiatives that drive measurable impact for the brand and the communities served.
Champion GoFundMe's brand positioning, voice, and narrative across all consumer-facing experiences.
Develop marketing programs that expand the perception of helping beyond emergencies into everyday acts of generosity, celebration, ambition, recovery, and community support.
Create campaigns that strengthen emotional connection, increase consideration, and reinforce GoFundMe's leadership in helping people help each other.
Ensure consistency and excellence across all consumer marketing efforts, adapting messaging for different audiences and moments.
Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer, and experiential channels.
Identify cultural moments, community trends, and emerging opportunities to increase GoFundMe's relevance and visibility.
Partner with Social, Communications, Events, and Partnerships teams to create programs that spark conversation, inspire participation, and strengthen brand affinity.
Help shape GoFundMe's cultural presence and relevance to communities shaping the future of generosity.
Develop a content strategy showcasing the power of generosity, community, and human impact.
Create compelling narratives to inspire donors, empower fundraisers, and strengthen trust in the platform.
Oversee editorial planning, campaign storytelling, creative development, and content production across channels.
Build scalable content franchises and storytelling platforms to elevate GoFundMe's voice and mission.
Lead strategies to strengthen GoFundMe's relevance with Millennial and Gen Z audiences.
Explore new partnerships, creators, storytelling formats, and community programs to connect GoFundMe with the future of generosity and participation.
Ensure GoFundMe remains culturally relevant and deeply connected to the next generation of supporters.
Build integrated planning processes to align stakeholders around shared objectives, messaging, and campaign execution.
Partner closely with Consumer Product Marketing to translate product innovation and customer insights into compelling customer-facing narratives and campaigns.
Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth, and advocacy.
Use research, audience insights, and performance analytics to optimize marketing investments and campaign effectiveness.
Develop clear reporting frameworks and executive-level narratives connecting marketing performance to business outcomes.