Senior Director, Consumer Marketing (Card + Loan Products)

Sunbit • Los Angeles, CA

4d • Hybrid

About The Position

We are hiring a Senior Director of Consumer Marketing to own the full-funnel marketing strategy and performance for Sunbit’s Credit Card, Personal Loans, Earned Wage Access, and Co-branded Card Programs. This is a high-impact leadership role that will define how we acquire, activate, engage, and retain customers at scale while serving as the backbone of the entire Consumer Marketing organization.
Reporting directly to the CMO, you will serve as both a strategic business partner and operational leader — translating growth objectives into executable marketing plans, building scalable systems and processes, and driving measurable P&L impact. Your work will be central to Sunbit’s next phase of growth as we launch our new brand and expand nationally.
This role is ideal for a strategic operator who combines big-picture business thinking with obsessive executional excellence. You thrive at the intersection of marketing strategy, customer experience, data, product, and regulated financial services operations.

Requirements

• 12+ years of progressive experience in acquisition and lifecycle marketing, with at least 5 years in a Director+ leadership role.
• Proven track record leading and scaling credit card, consumer lending, or financing marketing programs in fintech, financial services, or another regulated industry.
• Strong business strategy acumen — ability to translate company objectives into marketing strategy, planning, and P&L impact.
• Deep operational experience building and optimizing marketing processes, workflows, and MarTech ecosystems (Iterable strongly preferred).
• Expertise in direct mail execution, working with major credit bureaus, advanced segmentation, and performance marketing.
• Hands-on leader with exceptional analytical skills, a compliance-first mindset, and obsessive attention to detail.
• Excellent cross-functional collaborator who can influence without authority and build strong partnerships with Product, Analytics, Finance, Operations, Sales, Revenue, and Merchant teams.

Nice To Haves

• Iterable strongly preferred

Responsibilities

• Develop and own the long-term consumer marketing strategy across Credit Cards, Loans, and co-branded programs, aligned with overall company growth targets and new brand positioning.
• Lead annual and quarterly planning processes, including forecasting, budgeting, and resource allocation to maximize ROI and P&L contribution.
• Identify new customer segments, product opportunities, and go-to-market strategies that drive sustainable, profitable growth.
• Lead the strategy and execution of large-scale pre-screen acquisition, invitation-to-apply (I2A), and direct mail campaigns.
• Design and optimize high-performing multi-channel acquisition programs that deliver efficient growth while maintaining strong credit quality.
• Own the end-to-end customer journey — from acquisition through activation, engagement, usage, retention, and servicing — for both credit cards and personal loans.
• Build sophisticated automated journeys and retention programs that increase lifetime value and long-term loyalty.
• Serve as the primary “face” of Marketing to Customer, Sales, Revenue, and Merchant teams.
• Act as the key connector between business units and our centralized functional Centers of Excellence (COEs).
• Ensure marketing efforts are deeply consumer-centric across the entire ecosystem, treating Merchants and Associates as key consumer audiences with their own needs, motivations, and journeys.
• Develop advanced audience segmentation, personalization strategies, and omnichannel campaigns (email, direct mail, and emerging channels).
• Partner with Creative, Product, and Analytics teams to continuously test, iterate, and improve messaging, offers, and customer experience.
• Define, track, and optimize key KPIs across the full consumer marketing funnel (CAC, activation, spend velocity, retention, LTV, ROI).
• Deliver actionable insights and strategic recommendations that directly influence product decisions, budget allocation, and go-to-market priorities.
• Ensure all programs meet the highest standards of regulatory compliance, brand voice, and customer experience in a highly regulated financial services environment.
• Play a key role in shaping and scaling the broader Consumer Marketing organization, including building and mentoring high-performing teams and establishing best-in-class processes.

Benefits

• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Parental Leave
• HSA
• Pet Insurance
• 401K Plan with Matching
• Cell Phone Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed