(CAN) Senior Director, Business Intelligence Strategy & Media Insights – Walmart Connect
About The Position
The Senior Director, Business Intelligence Strategy & Media Insights (Canada) is responsible for leading Walmart Connect Canada’s analytics, measurement, and media intelligence capabilities. This role ensures data driven insights are embedded across media planning, investment decisions, performance measurement, and executive reporting. Working in close partnership with the International Business Insights & Analytics organization, this role implements and operates global measurement, reporting, and data governance frameworks within the Canadian market, ensuring alignment to global standards while delivering insights tailored to Canadian business needs. This position plays a critical role in driving omnichannel measurement excellence, commercial performance, and operational insight across Walmart Connect Canada.
Requirements
- Bachelor’s degree in Business, Analytics, Economics, Engineering, or a related field.
- 12+ years of experience in business intelligence, analytics, data strategy, or related disciplines.
- Experience leading analytics or insights teams in a complex, cross‑functional organization.
- Experience supporting executive‑level reporting and decision‑making.
- Strong analytical, communication, and stakeholder‑management skills.
Nice To Haves
- MBA or advanced degree.
- Experience in retail media, advertising, marketplaces, or adjacent industries.
- Experience working with global or regional analytics organizations.
- Demonstrated ability to link insights to commercial performance and growth outcomes.
- Walmart Connect or similar retail media experience.
Responsibilities
- Lead the strategy and execution of business intelligence, analytics, and performance measurement for Walmart Connect Canada.
- Ensure analytics and insights inform media planning, optimization, and investment decisions.
- Oversee omnichannel attribution and media effectiveness measurement across digital and in‑store channels.
- Implement global measurement, reporting, and data governance frameworks within the Canadian market.
- Partner with International Business Insights leaders to support consistent adoption of global standards.
- Provide ongoing feedback related to framework effectiveness and local market considerations.
- Deliver Canada‑level executive reporting, including WBRs, MBRs, QBRs, and leadership reviews, aligned to global standards.
- Ensure timely, accurate, and actionable reporting for senior stakeholders.
- Ensure Canadian performance insights are incorporated into international reporting processes.
- Partner with Sales, Product, Marketing, and Finance teams to identify growth opportunities and quantify impact.
- Support advertiser performance measurement and ROI accountability frameworks.
- Serve as the primary point of contact between Walmart Connect Canada and the International Business Insights organization.
- Collaborate with Walmart Connect U.S., MAP, and internal Canada teams to enable aligned decision‑making.
- Support shared priorities while representing Canadian business requirements.
- Build, lead, and develop a high‑performing Canada‑based analytics and insights team.
- Establish clear goals, performance expectations, and development plans.
- Foster a culture of analytical excellence, innovation, and continuous improvement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
