Senior Director, Business Development

Lifepoint Health • Youngstown, OH

3d

About The Position

The Senior Director of Business Development implements and directs the business development process to assure that multiple locations census and revenue goals are met. The Sr. Director of BD plans, directs and coordinates the identification of and marketing to potential patient referral sources. Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the needs for new services/programs. Develops and analyzes metrics to assess effectiveness of strategies for the affected locations. Conducts ongoing competitor analysis. Hires, trains, and oversees activities of assigned BD representatives.

Requirements

• Bachelor’s degree in marketing, business administration or related field
• Previous experience in health care business development required.
• Valid driver’s license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
• Must show proof of automobile insurance.

Nice To Haves

• A knowledge of psychiatric and chemical dependency treatment principles preferred.

Responsibilities

• Develops the assigned facilities’ comprehensive business development plan, in conjunction with CEO and senior hospital personnel.
• Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
• Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
• Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
• Takes an active role in identifying the geographic scope of the market and need for specific programming in the affected areas; monitors market competition.
• Develops annual budget and process for measuring effectiveness of marketing expenditures.
• Develops and implements community workshops and seminars, as appropriate.
• Collaborates closely with Assessment Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
• Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.

Benefits

• Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director