Senior Director, Brand Strategy

BGB Group•New York, NY

1d•Remote

About The Position

The Senior Director, Brand Strategy plays a critical role in shaping and delivering insight-driven brand strategy across client engagements. This individual is responsible for leading strategic workstreams, developing high-quality strategic outputs, and partnering closely with cross-functional teams to translate complex data into clear, actionable direction. This role requires a balance of analytical rigor and creative thinking, with the ability to uncover meaningful insights, define strategic opportunities, and guide teams in developing compelling brand narratives. The Senior Director serves as a key strategic partner to internal teams and clients, contributing to both ongoing business and new business efforts, while also supporting the growth and development of junior team members.

Requirements

A strategic thinker with the ability to integrate data, insights, and creativity into clear direction
Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights
An effective communicator, both verbally and in writing, with experience presenting to internal teams and clients
Collaborative and team-oriented, with the ability to work across disciplines and levels
Proactive and adaptable, with a problem-solving mindset and a willingness to take on new challenges
Demonstrates sound judgment and a growing ability to guide strategic decision-making
6–8+ years of experience in brand strategy and planning within an agency environment
2+ years working in a healthcare, pharmaceutical, biotech, or life sciences category
Experience developing brand positioning, strategic frameworks, and insight-driven communications
Strong understanding of market research, competitive analysis, and customer insight development
Proven ability to contribute to client engagements and new business initiatives
Demonstrated ability to mentor or manage junior team members

Responsibilities

Conduct and synthesize market, customer, and competitive analyses to inform brand strategy
Identify key questions, challenges, and opportunities that shape brand and business direction
Develop clear points of view on brand positioning, category dynamics, and growth opportunities
Uncover and articulate customer and market insights that drive decision-making
Develop strategic frameworks and brand positioning grounded in data and insight
Create clear, compelling creative briefs that inspire cross-functional teams
Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution
Serve as a strategic resource and advisor across internal teams during development of communications and campaign work
Ensure alignment between strategic intent and execution across channels and touchpoints
Contribute to strategic planning and execution across client engagements
Support and participate in client presentations, workshops, and key meetings
Contribute to new business efforts, including pitch development and strategic storytelling
Mentor and guide junior strategists, supporting their growth and development
Provide feedback and direction to elevate the quality of strategic thinking and outputs
Contribute to building a strong, collaborative, and insight-driven strategy discipline