Senior Director, Brand Experience & Engagement

Zenas BioPharma•Waltham, MA

2h•$226,100 - $282,625•Hybrid

About The Position

Zenas is seeking a strategic, digitally fluent marketer and commercial leader to help shape the obexelimab brand strategy and how it comes to life in market — leading the brand and go-to-market experience for the asset's first anticipated launch in IgG4-Related Disease and building scalable solutions for future launches. Reporting to the SVP, Commercial Strategy & Corporate Affairs, this leader will partner closely with the Brand Director to translate obexelimab’s brand strategy into a connected brand experience across digital, content, CRM, disease awareness, patient/caregiver education, congress extensions, and other customer engagement channels. Partnering closely with the Senior Brand Director, they contribute to brand positioning and own its expression as a consistent, compelling experience across every audience segment, channel, and touchpoint. This leader brings a modern approach to commercialization — connecting marketing, field, digital, and patient services into one commercial engine. The payoff: a scalable, externally visible brand presence that lets lean teams launch with the impact of a far larger organization.

Requirements

Bachelor's degree in marketing, communications, life sciences, business or a related field required; advanced degree preferred.
8+ years of pharmaceutical, biotechnology or healthcare agency experience with a strong focus on brand marketing, digital engagement, content strategy and/or brand communications.
Demonstrated experience building and executing integrated, multi-channel marketing strategies across digital media, CRM, social, search, web, content and analytics.
Experience leading brand strategy and execution across digital marketing, paid/owned/earned media, content strategy and external communications in a pharmaceutical or specialty healthcare setting.
Strong understanding of pharmaceutical launch planning, MLR review processes and compliant external engagement.
Experience translating complex clinical, scientific or disease-state information into clear, compelling, audience-appropriate content.
Proven ability to lead agencies and cross-functional partners through high-quality strategy, content development and execution.
Excellent written and verbal communication skills, with strong editorial judgment and attention to message consistency.
Ability to manage multiple high-priority projects simultaneously while operating with urgency, flexibility and accountability.
Ability to travel up to approximately 20%, including agency meetings, internal team meetings, medical or advocacy conferences, congresses and launch-related engagements.

Nice To Haves

Experience in immunology, inflammation, rare disease and/or specialty pharmaceutical markets.
Deep expertise in digital marketing, brand communications and content strategy, with a strong interest in applying these capabilities in a specialty pharmaceutical launch setting.
Experience supporting patient/caregiver education, disease awareness, DTC/DTP, advocacy engagement or patient support communications.
Experience with modular content strategy, Veeva Vault PromoMats or equivalent content platforms.
Experience with AI-informed insights, content planning, experimentation or digital optimization approaches.
Prior experience in a commercial-stage biotech, specialty pharma company or highly integrated healthcare agency setting.

Responsibilities

Leads the go-to-market engagement strategy and brand experience activation for obexelimab in partnership with the Brand Director, defining how the brand reaches and engages each audience across marketing, field, digital, and patient services as one connected commercial system.
Designs the customer engagement model and journey architecture, sequencing how and when the brand shows up from pre-launch market development through commercialization.
Co-develops brand positioning with the Senior Brand Director, and owns its expression as a consistent, compelling experience across every channel and touchpoint.
Aligns field, marketing, and patient-services engagement into a single orchestrated plan, eliminating the disconnects that fragment the customer experience.
Contributes to the obexelimab commercial strategy as a member of the launch leadership team, bringing the brand-experience and customer-engagement perspective into strategic decisions.
Informs forecasting and commercial-planning assumptions with engagement insight, channel performance, and customer-journey data.
Partners across brand, market access, and field leadership to ensure brand, access, and engagement strategies reinforce one another.
Turns commercial strategy into brand-experience and GTM plans — and feeds engagement and market signal back to sharpen it.
Translates brand and commercial strategy into integrated brand experience, digital engagement, and content activation plans.
Leads digital and content execution across brand-facing initiatives, including website experiences, CRM journeys, modular content, congress digital extensions, social amplification, and disease education campaigns.
Builds and maintains performance measurement frameworks for digital campaigns, content engagement, and channel effectiveness, using data to continuously sharpen strategy and investment.
Ensures brand communications across all digital and external channels are consistent, compliant, and reinforce a single, compelling brand story throughout the launch lifecycle.
Partners with the SVP, Commercial Strategy & Corporate Affairs, to align disease awareness, brand storytelling, media/social opportunities, and external visibility initiatives with commercial strategy.
Leads disease awareness communications strategy, including unbranded digital content, patient-facing web properties, disease education, and community-oriented brand presence in the IgG4-RD space.
Partners with Patient Advocacy, HUB Patient Services, and Corporate Affairs to align external visibility, community engagement, and disease awareness with commercial brand strategy.
Develops and delivers compliant patient- and caregiver-facing communications assets, including disease awareness content, digital education, and CRM journeys, in close partnership with Medical Affairs and Legal/Regulatory.
Develops plain-language, human-centered content that makes complex science and disease education understandable, credible, and engaging.
Ensures disease awareness and patient communications are fully integrated with the broader brand narrative and launch communications calendar, not treated as a separate workstream.
Uses analytics to optimize channel mix, message performance, audience activation, and investment decisions across the integrated channel ecosystem.
Identifies and operationalizes responsible use of AI, automation, and modular-content approaches that accelerate execution and personalization at scale.
Establishes the operating model, workflows, and capabilities that make modern, data-driven engagement a repeatable strength rather than a one-time launch effort.
Serves as a connector across Marketing, Corporate Affairs, Advocacy, Patient Services, Medical Affairs, Analytics, Legal, Regulatory, Compliance, IT, and agency partners.
Leads agency partners and external vendors, setting the brief, guarding the brand experience, and holding partners accountable to quality and speed within budget.
Owns the marketing budget for the brand experience and engagement portfolio, allocating investment against the highest-impact opportunities and reporting on return.
Establishes KPIs, dashboards, and measurement frameworks for cross-channel engagement, content performance, and customer activation.
Develops business cases and gains senior-leadership alignment on investment priorities, resource allocation, and strategic brand engagement opportunities.
Builds and develops talent and capabilities over time as the commercial organization scales.