Senior Director, Analytics

Adelphi Group•Irving, TX

2d•$149,000 - $164,000•Hybrid

About The Position

We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

Requirements

10+ years of marketing analytics, technology, or data science experience.
Extensive working background in digital analytics, direct marketing principles, and database marketing structure.
Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.), statistical analysis, marketing mathematical rigor, and ROI analysis.
Experience authoring scope documents (SOWs, hours estimates, BRDs) and milestone roadmaps.
Proven analytical skills including the interpretation of data and translation into actionable insights. Superb presentation and storytelling skills to inspire confidence in senior clients.
Strong management skills and a proven track record of talent development and resolving personnel matters.
Bachelor’s degree in a related field or equivalent experience.

Nice To Haves

Previous experience working on Energy, Oil & Gas, or related enterprise-level corporate accounts (highly preferred for Exxon).
Familiarity with AWS stack (Sagemaker, Redshift, S3, EC2).
Experience utilizing tag management systems (Google Tag Manager, Adobe Launch, Ensighten) and enterprise taxonomy management tools.
Experience with scripting/querying (SQL, Python, etc.) and an understanding of Machine Learning/AI applications (e.g., Profile-based segmentation, LTV, Propensity modeling, Media Mix Modeling).

Responsibilities

Serve as the overall day-to-day RAPP Analytics team lead for the Exxon account, including managing Data Analytics, Data Science, and Analytics Enablement sub-teams.
Establish meaningful KPIs, define learning agendas, and build comprehensive measurement, data, and attribution plans. Ensure proper data collection, test-and-learn plans, and ROI structures are in place.
Generate actionable observations and insights around campaign results to optimize paid media (programmatic, social, search), CRM, and omni-channel performance marketing.
Design and recommend appropriate analytic methodology and test/learn frameworks. Develop phased, evolutionary roadmaps to progress the client's analytical sophistication over time.
Work seamlessly with Strategy, Experience Planning, Project Management, and Creative teams to bring data-driven ideas to life and inform component optimization (creative, format, value proposition, target, message).
Attract, nurture, and retain top talent. Provide managerial leadership to analysts and data strategists, overseeing staff development plans, coaching, and performance evaluations.
Author SOWs, scope documentation, and resource estimates. Codify best practices, share methods, and participate in new business pitches. Author POVs on recent trends in marketing analytics, data privacy, and data science.
Activate the Marketing Sciences COE to design and develop predictive analytic solutions, machine learning, and AI applications as required.