Senior Director, Advancement Communications and Marketing - University Advancement

Carnegie Mellon University•Pittsburgh, PA

1d•Onsite

About The Position

Carnegie Mellon University is seeking a Senior Director, Advancement Communications and Marketing, to lead and enhance its digital engagement efforts. This role requires a data-driven strategist who can manage a complex digital ecosystem, translate performance data into actionable insights, and lead a high-performing team. The Senior Director will oversee the advancement communications tech stack, including tools like Marketing Cloud and GiveCampus, and be responsible for monitoring and reporting on digital marketing initiatives. The goal is to optimize outreach to alumni, parents, donors, and other constituents for maximum impact. This leader will also provide strategic guidance to the digital gift officer program and lead mass digital marketing for key university events and initiatives like Carnival, Homecoming, and Giving Tuesday. A key aspect of this role involves leading the university's commitment to ethical innovation in AI, ensuring strategies remain at the forefront of the industry while focusing on engagement and donor retention.

Requirements

Bachelor’s degree required (master’s degree preferred)
7-10 years of relevant work experience required
A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.
Successful background check
Valid state driver's license.
Must complete a driver's license verification on an annual basis and complete the National Safety Council's Defensive Driving training program once every three years.
Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity.
Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.

Nice To Haves

Master's degree preferred

Responsibilities

Leading digital strategy and execution for University Advancement, building upon the momentum of current programs across social media, email marketing, event management, SMS and online giving.
Serving as the primary interpreter of digital engagement data, utilizing Google Analytics and platform-specific metrics to evaluate the effectiveness of digital marketing cascades.
Reporting on success to senior leadership and campus partners, providing clear visualizations and recommendations to inform future strategies.
Managing the advancement communications tech stack, with a focus on maximizing the capabilities of Marketing Cloud and GiveCampus to enhance the constituent journey.
Driving investment and ethical innovation in AI, integrating emerging tools into the workflow to increase efficiency and personalize donor engagement.
Supervising and mentoring a team of high-performing digital communicators, fostering a collaborative environment focused on excellence and operational efficiency.
Collaborating with content creators and campus partners to ensure alignment across engagement efforts.
Work with the Executive Director to ensure that ACM communications initiatives are fully integrated and coordinated across all platforms, digital and print.
Operating with high organization in a fast-paced environment, ensuring all deadlines and strategic milestones are met with precision.
Other duties as assigned.