Senior Digital Product Manager, Digital Experience

Armstrong Collective•Vancouver, BC

1d•Hybrid

About The Position

The Senior Digital Product Manager, Digital Experience reports to the Director, Digital Product Management. Our company is a leader in providing compelling and unique rail journeys, is looking to innovate within the rail tourism industry by delivering cutting-edge solutions that transform our guest and partner experience. We’re seeking a highly innovative and collaborative Senior IT Product Manager to join our team. The ideal candidate is passionate about solving meaningful customer problems and driving measurable business impact. The Senior IT Product Manager, Digital Experience owns the end-to-end digital experiences, translating customer needs and business goals through continuous customer discovery, experimentation, and data-driven decision-making, balancing user needs, technical foundations, and business outcomes.

Requirements

Bachelor's degree in Business, Engineering, or related field; advanced degree preferred.
8 years in IT product management with significant ownership of ecommerce products. (e.g. Web, mobile, checkout, payments, merchandising, personalization, platforms)
3+ years of experience in CRO delivering measurable commercial outcomes
2+ years experience optimizing Booking and Check Out flows.
Experience working in high-stakes customer journeys where performance, reliability and usability directly impact revenue.
Demonstrated success partnering closely with Engineering, UX, Marketing, and Analytics to deliver end to end commerce experiences.
Proficient in the product operating model, agile methodologies, and product development lifecycle.
Fluency in agile delivery methods and tools (e.g., JIRA, Confluence, etc.), and frameworks for technical products (initiatives, features, epics, user stories).
Strong analytical, strategic thinking, and problem-solving skills.
Ability to clearly define problems, assumptions, and hypotheses, and validate solutions through experiments, A/B testing, and data analysis.
Experience translating business goals into outcome-based roadmaps and prioritization frameworks.
Excellent communication and interpersonal abilities.
Proven ability to collaborate effectively with cross-functional teams and drive results.
Capacity to drive insights from quantitative and qualitative analysis.
Comfort working in ambiguity and making informed trade-offs using evidence and judgment.
Deep understanding of core Ecommerce concepts and systems, including: Conversion funnels, checkout flows, and payment methods, Pricing, promotions, merchandising, and inventory considerations, CMS, PIM, OMS, and third-party integrations.
Strong technical fluency, with the ability to collaborate effectively with engineers on: APIs, integrations, and platform scalability, Performance, reliability, and SEO fundamentals.
Experience working with analytics and experimentation tools (e.g., GA, Adobe, Amplitude, Optimizely, SQL, or similar).
Ability to lead without authority and influence senior stakeholders through clear communication and data-driven storytelling.
Strong facilitation skills, bringing alignment across diverse perspectives and priorities.
Track record of mentoring junior IT product managers or raising product maturity within a team.
Must be legally entitled to work in Canada

Nice To Haves

advanced degree preferred

Responsibilities

Accountable for creating the product vision and strategy aligned with company goals and market opportunities.
Collaborate with senior leaders to set quarterly objectives and problems to solve, guiding the product team to achieve them.
Engage regularly with guests, championing their voice and ensuring their needs and feedback are central to product development decisions.
Accountable for conversion rate, AOV, purchase completion.
Collaborates cross-functionally to translate business requirements into prioritized, value-driven roadmap deliverables.
Work with technical architect and engineering team to ensure technical feasibility and optimal solution design.
Conduct thorough internal and external research to identify trends, opportunities, and threats, using data to inform and drive product strategy.
Define and own the multi-year strategy for digital platforms aligned to company growth goals.
Lead the product lifecycle from ideation to value realization by ensuring the delivery of timely insights, prototypes, tests, and solutions.
Ensure products comply with relevant standards, security protocols and regulatory requirements.
Establish and monitor objectives and key results (OKRs) to measure product success and inform future strategies, consistently communicating results back to senior leaders and cross-functional partners.
Drive a culture of innovation, encouraging creative solutions and continuous improvement across product teams.