Senior Digital Product Manager

RBC • Raleigh, NC

2d • Onsite

About The Position

The Senior Digital Product Manager is responsible for executing initiatives that drive acquisition, conversion, retention, and digital servicing capabilities across RBC Bank's cross-border banking and lending products. They are a key contributor in the full lifecycle of product development, including discovery, design, development, implementation, and post-launch continuous improvement. Throughout execution, they lead cross-functional squads that enhance RBC Bank's digital channel with capabilities aligned to the digital roadmap, accountable for quality planning and delivery, balancing client and advisor value with risk considerations. The role is responsible for performing comprehensive stakeholder engagement to orchestrate design collaboration, creating a backlog of product requirements, inform prioritization decisions, and ensure go-to-market success. Post-launch, the role monitors product performance against business case metrics, continuously identifies improvements to drive adoption and engagement, and contributes to building reusable digital product practices. The role embraces transparent and consistent delivery approaches across digital product best practice to ensure leadership buy-in, maintain clear stakeholder communication on progress and risks, with the ultimate goal of accelerating time to market with impactful digital capabilities that deliver real value to clients, advisors, and the bank.

Requirements

• Minimum 3 years in digital product management roles
• Minimum 3 years of domain experience with client and product acquisition, onboarding, or servicing within financial services (banking, lending, channels, or payments)
• Demonstrated experience operating as a Product Owner with technical acumen in Agile environments
• Demonstrated analytical skills with experience leveraging data to make informed decisions
• Strong communication skills with the ability to tell a compelling story to garner buy-in and support
• Experience with product management tools such as Jira, Confluence, Roadmunk
• Business case development experience is preferred

Nice To Haves

• CX/Visual Design Certification
• Business Analysis Certification (e.g. IIBA- CCBA/CBAP)
• Data Analytics Certification (e.g. Google Analytics)
• Process - Lean Six Sigma Certification
• Project Management Certification
• Master of Business Administration (MBA)

Responsibilities

• Conduct data-driven analysis, gather client and employee feedback, and perform competitive research to identify digital opportunities and solve existing end-user pain points
• Author business cases that progress from ideation through IRB approval, enabling investment in strategic digital capabilities
• Support Business Product Managers in product value proposition changes, providing input on digital channel and client experience considerations
• Work with the Director of Digital Product Management and Execution to help shape the digital roadmap strategy aligned to overall Chief Client Office priorities
• Define bold and clear digital enablement KPIs and benefit tracking metrics
• Define product backlog requirements and acceptance criteria in collaboration with Business Analysts and cross-functional stakeholders (business, risk, IT, CX Design)
• Partner closely with IT to shape proposed technology solutions that keep the client experience at the centre
• Collaborate with Visual and Content Designers to craft delightful digital experiences that minimize exception resolution and out-of-channel off-ramps
• Embrace ownership and act on accountability, be the bridge between line of business stakeholders and cross-functional squad members (developers, architects, testers, designers and business analysts)
• Identify, assess, and manage risks associated with changes to digital channel functionality according to policy
• Provide strategic direction to Project Managers and Scrum Masters to remove roadblocks and communicate progress, risks, and delivery issues to stakeholders
• Manage digital product backlogs, prioritizing features and defects based on business impact and client value
• Routinely showcase product build progress, gather feedback, and secure stakeholder approvals
• Coordinate client and advisor communication, change management, post-implementation testing, and defect triage activities
• Support Project Managers or Scrum Masters in on-going status communication, including regular Steering Committee for key business decisions and escalations
• Partner with Go-To-Market stakeholders to develop and execute application release and client/advisor launch plans
• Monitor digital product performance and client interactions to identify and implement opportunities for continuous improvement
• Evaluate value realization against original business cases and shape what is next in recommendation to leadership
• Drive improvements that increase client engagement, conversion rates, digital adoption, and reduce exceptions and defects
• Build and establish a well-defined Digital Product Practice by creating reusable templates, tools, and product artifacts
• Identify opportunities to leverage AI and Royal Bank resources to accelerate delivery and enable reusability across the enterprise

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed