Senior Digital Producer

American Public Media Group•Pasadena, CA

4d•Hybrid

About The Position

LAist is seeking a senior digital producer with multiplatform skills that include line and video editing and a track record of optimizing digital content. This person will work closely with the Audience Engagement team on push alerts and social video, and help make sure we're elevating interesting editorial ideas bubbling up on social media. This digital producer will also polish stories for LAist.com and manage story selection on our homepage to ensure we reach the widest possible audience with our journalism. This producer should be fluent in AP style and will also work with the newsroom on evolving and adhering to our Dialogue style guide. Strong news judgment and the ability to prioritize are critical for this role. You will have demonstrated experience with optimizing online content for various platforms, an eye for what grabs readers’ attention and confidence making edits and changes as needed. You also will work closely with our audience engagement team, and help refine and implement the newsroom’s video strategy. This producer plays a lead role in coaching and giving feedback to editors and reporters based on common mistakes or optimization steps. You will also help to identify digital-first content that will also work for broadcast and on-demand audio. We’re seeking someone who will embrace our efforts to explain L.A. with content that makes complex issues easier to understand. This is a fast-paced job that requires the ability to make decisions quickly and to move copy — particularly when news breaks — with speed. You should deeply understand web production and have an eye for presentation; creativity is welcome! We’re looking for someone who can encourage best practices across the newsroom when it comes to how we execute and present our stories. This role reports to our managing editor for daily news.

Requirements

Bachelor’s degree in journalism or related field, or equivalent work experience
Copyediting experience
Expertise in fact-checking stories for accuracy, context, and proper attribution
Highly skilled in line editing and headline writing
Expertise in AP style
Working knowledge of social media
Sharp eye for detail
Astute news judgment
Outstanding line editing skills
Knowledge and fluency with AP style and usage and willingness and ability to be expert on our newsroom’s Dialogue style guide
Advanced knowledge of SEO, particularly for headlines
Resourcefulness and ability to problem-solve
Strong communication skills, with a quick response time
Ability to work well in a team setting and multitask in a deadline-driven environment
Familiarity with content management systems
Strong news judgment and interest in local and regional news
Ability to use analytics to drive decision-making
Experience working with content management systems

Nice To Haves

Multiplatform skills that include line and video editing
Track record of optimizing digital content
Experience with optimizing online content for various platforms
Eye for what grabs readers’ attention
Confidence making edits and changes as needed
Ability to refine and implement the newsroom’s video strategy
Plays a lead role in coaching and giving feedback to editors and reporters based on common mistakes or optimization steps
Ability to identify digital-first content that will also work for broadcast and on-demand audio
Embrace efforts to explain L.A. with content that makes complex issues easier to understand
Ability to make decisions quickly and to move copy — particularly when news breaks — with speed
Deep understanding of web production and an eye for presentation
Creativity is welcome
Ability to encourage best practices across the newsroom when it comes to how we execute and present our stories

Responsibilities

Edit articles and other published material with text (newsletters, videos, photo captions, graphics, databases) for grammar, syntax, and style, as well as for formatting, SEO and legal review when needed.
Review video scripts and edits for strong hooks, clarity and engaging calls-to-action.
Assist with visual requests as needed.
Be fluent in the social media sphere to flag story ideas and local trends, including using social listening software to track and report insights.
Execute organization’s strategy to grow a loyal digital audience for our news organization under the direction of the editor, using analytics to provide key insights and guidance.
Understand and deploy our promise to practice diversity, equity and inclusion in how we assign, report, edit, produce, and distribute our journalism.
Ensure that all copy adheres to established guidelines.
Research the accuracy of information, as needed.
Manage multiple requests and deadlines.
Communicate in a timely manner.
Other duties as assigned.