Sr Merchant, Digital

Tractor Supply Company•Brentwood, TN

About The Position

The Senior Digital Merchant is a strategic leader responsible for the financial performance and digital customer experience of Tractor Supply Company’s Animal Feed and Pet Food categories. The role owns end-to-end digital merchandising strategy, including sales, margin, inventory productivity, and omnichannel execution, and translates category strategies into online experiences that support growth and customer loyalty. Drawing on omnichannel or pureplay retail expertise, the Senior Digital Merchant partners across merchandising, planning, marketing, and supply chain to expand assortment, improve discoverability, and enhance how consumable categories are presented and shopped online. This position has full P&L accountability for its categories and leads multi-year digital merchandising strategy, customer experience improvements, data-informed decisions, vendor partnerships, and cross-functional execution. It also serves as a senior leader and influencer, aligning stakeholders around category vision and execution.

Requirements

10+ years of progressive merchandising experience, with significant exposure to eCommerce, omnichannel, or digital-first retail environments.
Bachelor’s degree from an accredited college or university; a suitable combination of education and experience will also be considered.

Nice To Haves

Strong strategic thinking and leadership capabilities, with the ability to translate vision into execution.
Deep understanding of digital merchandising, site experience, and customer behavior.
Advanced analytical skills and the ability to leverage data to drive decisions and performance.
Exceptional communication and storytelling skills, including presenting to senior leadership.
Ability to lead through influence in a highly cross-functional environment.
High level of business acumen and a financial ownership mindset.
Proficiency in Microsoft Office and data analysis tools.

Responsibilities

Own full P&L accountability for the Animal Feed and Pet Food categories, including sales, gross margin, inventory productivity, and digital penetration.
Develop and execute a multi-year digital merchandising strategy to grow categories, expand assortment, and enhance the customer experience.
Partner with Merchandising, Planning, Supply Chain, and Marketing teams to align and execute omnichannel strategies, promotions, and seasonal initiatives.
Improve the digital customer experience through optimized site merchandising, taxonomy, product content, and educational resources that drive conversion and loyalty.
Use data, analytics, and customer insights to inform assortment decisions, pricing, promotions, and performance optimization.
Build and influence strategic vendor partnerships to drive innovation, exclusive offerings, and joint business growth.
Elevate digital merchandising capabilities and align stakeholders around category vision and execution.