Senior Digital Media Strategist
About The Position
We are looking for a forward-thinking senior digital media strategist to shape Natixis’ presence across paid and organic channels—including search engine marketing (SEM), answer engine optimization (AI), programmatic advertising, social media, YouTube, and podcasts. This role will play a key part in driving innovation and visibility in emerging AI-powered search environments. The ideal candidate brings deep expertise in media planning, performance marketing, and platform optimization. This is a hybrid position based in our Boston, MA office.
Requirements
- 8+ years of experience in digital media strategy, with proven success across programmatic, SEM, social, and video/audio platforms.
- Experience with AEO, SEO, and content optimization for AI-powered search environments.
- Strong understanding of media platforms including Google Ads, Meta, DSPs, YouTube, Spotify, and podcast networks.
- Analytical mindset with experience using media analytics tools (e.g., GA4, Adobe Analytics, SEMrush, Conductor).
- Excellent leadership, communication, and stakeholder management skills.
Nice To Haves
- Experience in financial services, fintech, or other regulated industries.
- Familiarity with brand safety, compliance, and privacy standards in digital advertising.
Responsibilities
- Develop and lead integrated media strategies across programmatic, SEM, social, YouTube, podcast platforms, and AEO in conjunction with marketing managers, vendors, and media partners.
- Drive innovation in how we appear in AI-powered search environments (e.g., Google SGE, Bing Copilot, ChatGPT), optimizing content and media for visibility and engagement.
- Stay ahead of trends in media consumption and platform evolution, identifying new opportunities for brand growth.
- Oversee media planning, buying, and execution across all channels, ensuring alignment with brand and performance goals.
- Partner with SEO, content, and tech teams to implement AEO best practices across owned and paid assets.
- Manage agency relationships and internal teams to deliver high-impact campaigns.
- Define KPIs and measurement frameworks for each media channel, including emerging AEO metrics.
- Deliver regular performance reports and insights to senior leadership.
- Collaborate with analytics teams to refine attribution models and optimize media mix.
- Lead vendor partner relationships and collaborate cross-functionally with marketing managers, content and design teams, journey optimization, and digital delivery.
- Foster a culture of experimentation, agility, and continuous learning.
Benefits
- We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
