Senior Digital Media Strategist

an OuterBox company • Chicago, IL

1d • $85,000 - $98,000

About The Position

As a Senior Digital Media Strategist, you will play a crucial role in planning and executing paid media campaigns to achieve our innovative & transformative digital health and e-commerce clients' marketing goals. You will be responsible for developing campaign strategies, managing budgets, optimizing performance, and staying up-to-date with industry trends and best practices. Your role involves collaborating with cross-functional teams to deliver effective paid media campaigns.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• 3+ years of agency experience in digital strategy.
• A deep understanding of Google Ads, Meta & Programmatic.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Creative thinking and ability to develop compelling ad content.
• Proficiency in digital advertising and social media management platforms.

Nice To Haves

• Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plus.
• Hands-on experience with DSPs such as StackAdapt
• Familiarity with SEO (Search Engine Optimization) is a plus.
• Familiarity with web analytics tools like Google Analytics.

Responsibilities

• Campaign Strategy and Planning: Collaborate with clients and internal teams to understand campaign objectives and target audience.
• Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
• Identify key performance indicators (KPIs) and campaign milestones.
• Campaign Execution: Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Develop ad creatives, including ad copy, images, videos, and landing pages.
• Implement audience targeting and segmentation strategies.
• Performance Analysis and Optimization: Monitor and analyze campaign performance using analytics tools and performance dashboards.
• Identify trends and insights, providing recommendations for optimization.
• Conduct A/B testing, ad group restructuring, and other optimization techniques.
• Budget Management: Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
• Provide recommendations for budget adjustments based on performance data.
• Audience Research and Segmentation: Conduct audience research to understand target demographics and behaviors.
• Create and refine audience segments to maximize ad relevance and performance.
• Implement retargeting and lookalike audience strategies.
• Competitive Analysis: Analyze competitors' paid media strategies to identify opportunities and trends.
• Stay informed about industry developments and emerging advertising technologies.
• Reporting and Communication: Generate regular reports to track KPIs and campaign effectiveness.
• Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
• Address client queries and concerns promptly.
• [Future State] Directly manage media strategists to own account execution and client communication.

Benefits

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• Up to 90% company sponsorship for health, dental, and vision
• 401K with employer match program
• Generous PTO for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees