Senior Digital Marketing Specialist

Simple Online Healthcare

1d • Remote

About The Position

Simple Online Doctor is on a mission to make healthcare more accessible through digital innovation. As we expand into Australia, we need someone who can build our paid marketing presence from scratch and drive real, measurable growth. This is a hands-on execution role, not a strategy-and-delegate one. If you love being in the accounts, testing, iterating and making things happen, this is for you. There's a clear pathway into a Growth Manager role for the right person as the Australian team scales.

Requirements

• Extensive hands-on performance marketing experience, with a strong focus on paid social and paid search.
• Proficiency in Meta Ads Manager, Google Ads and GA4.
• Experience building and scaling paid social campaigns, ideally from a low-volume or early-stage starting point.
• Data-driven and structured approach; testing, measuring and iterating rather than relying on instinct alone.
• Comfortable moving quickly across functions.
• Ambitious enough to want to grow into a more senior role.
• Understanding of the Australian market and its digital media landscape.
• Comfortable working within compliance and clinical guidelines when developing creative and campaign strategy.
• All applicants must have the right to work in Australia at the time of application.

Nice To Haves

• Familiarity with Braze or similar CRM platforms.
• Familiarity with Looker Studio for reporting.
• Experience in healthcare, wellness or a regulated industry.

Responsibilities

• Build Simple Online Doctor's paid social capability from the ground up, starting with Meta as the primary platform.
• Develop creative testing frameworks, audience strategies and campaign structures that drive efficient customer acquisition.
• Expand into platforms like TikTok, YouTube and Spotify as performance justifies it.
• Take direct ownership of Google Ads with the goal of maximising reach and performance within budget.
• Identify gaps in keyword coverage, bidding strategy and ad copy, and push the account toward saturation.
• Explore channels like Bing PPC where there's incremental value to be had.
• Run structured experiments across key funnel entry points.
• Execute CRM campaigns and automation sequences focused on retention and LTV.
• Document and scale what works.
• Use GA4 and Looker Studio to track performance, monitor CAC, LTV and conversion rates.
• Flag underperformance early with recommendations attached.
• Work closely with the Market and Clinical Strategy Lead and the Chief Growth Officer.
• Collaborate across product, SEO, CRO and operations to keep messaging and timing aligned.

Benefits

• 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days
• Extra day off for your birthday
• Company share scheme
• Enhanced Maternity and Paternity Leave
• Rewarding bonus incentive scheme
• Remote working

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed