Senior Digital Marketing Specialist
Indium Corporation•New Hartford, NY
•Onsite
About The Position
The Senior Digital Marketing Specialist is responsible for performing specific technical duties that support the larger corporate marketing services goals. A Senior Digital Marketing Specialist may perform a small set of specific roles, a large group of wide-ranging general duties, or a combination of both, depending on business needs.
Requirements
- Bachelor’s degree in communications, advertising, or marketing; an equivalent combination of education and experience may be considered.
- 3 years of marketing communications or related marketing experience
- Excellent command of the English language
- Excellent oral and written communication skills
- Excellent analytical skills
- Working knowledge of Google Analytics and Google Adwords
- Ability to multitask
- Ability to work independently and make basic decisions regarding routine tasks
- Basic problem-solving skills
- Excellent personal computer skills
- Working knowledge of Microsoft Office (Word, Excel, PowerPoint) and Outlook
- Provide own source of transportation for any local/day travel, including travel between Indium Corporation facilities
Responsibilities
- Proactively develop, implement, and measure the results of digital marketing communications activities, projects, and events on an international scale
- Identify the goal of the customer (often an internal customer, such as a Product Line Manager) concerning outcome and timing, and work to meet or exceed that goal
- Identify deadlines and manage workload accordingly, including prioritizing tasks, coordinating and communicating activities with the department manager or supervisor
- Manage the analytics accounts, including but not limited to Google Analytics and social media analytics. Analyze, report, and make recommendations to our digital program, such as the website, based on the data. Implement the selected recommendations per the internal customers’ feedback or the supervisor’s direction.
- Coordinate with the CRM team to implement improvements and changes that support lead generation efforts. Collaborate with marketing, sales, and product teams to effectively connect marketing activities to sales activities and results, and provide actionable suggestions for improvement. Work with the business analytics team on data integration and reporting, and provide training when necessary to ensure smooth adoption of processes.
- Manage, develop, implement, and measure email marketing and lead nurturing campaigns
- Develop, implement, and measure SEO/SEM efforts, monitor performance, and make recommendations
- Perform other duties or special projects as assigned
- Stay abreast of evolving media technologies and practices, and identify and acquire new skills required to leverage developments in technology
- Demonstrate team player attitude and approach with internal and external customers, across cultures, regions, and countries
- Attend training as needed or assigned
- Perform other duties and special projects as assigned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
