Senior Digital Marketing Specialist

Wolters Kluwer • Tampa, FL

2d • Hybrid

About The Position

TeamMate, a business unit of Wolters Kluwer, is seeking an experienced Senior Digital Marketing Specialist to join our dynamic team in the Americas geographic market. This role is responsible for the development, planning, and execution of digital marketing campaigns that support our strategic objectives across the Americas region. We are looking for a proactive and detail-oriented marketer with a strong background in event management and digital marketing. The ideal candidate will work individually or with a team on various marketing activities to continuously improve campaign performance and marketing KPIs across various channels. This is an exciting opportunity to work in a global, fast-paced environment.

Requirements

• Degree in Marketing, Communications, or a related field
• 5+ years of experience in a marketing role with a focus on digital marketing and event management
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment
• Proven ability to work effectively in cross-functional and remote team environments
• Experience with marketing automation and CRM platforms (Eloqua and Salesforce preferred).
• Solid understanding of email marketing best practices and social media platforms
• Excellent verbal and written communication skills and presentation skills
• High attention to detail, self-motivated, and customer-focused
• Verbal and written fluency in English and Spanish are required
• Ability to travel up to 20% required

Nice To Haves

• Familiarity with tools like ON24, Monday.com, Cvent, ZoomInfo is a plus
• Basic design and video editing skills (Adobe InDesign, Illustrator, Premiere Rush, Premiere Pro) are a plus
• Experience in the software or technology sector is advantageous
• Portuguese a plus

Responsibilities

• Plan, coordinate and execute campaigns, webinars and in-person events across the Americas region, ensuring strong participation, lead generation, and ROI
• Manage all event logistics including venue coordination, supplier liaison, speaker management, and on-site support
• Collaborate with internal teams—including remote colleagues across sales, product, and global marketing—to develop and publish event collateral (e.g., brochures, signage, giveaways)
• Tailor messaging and content to suit local markets and partner networks, ensuring relevance and resonance across diverse audiences
• Support the execution of digital marketing campaigns, including email marketing and social media content creation, scheduling, and reporting
• Track and report on campaign performance, including lead generation and engagement metrics
• Assist with the creation and maintenance of marketing assets such as case studies, product videos, and sales enablement materials
• Maintain accurate records, manage correspondence, and support general marketing operations

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.
• Full details of our benefits are available upon request.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees