Senior Digital Marketing Specialist
About The Position
Ritchie Brothers is looking for a Sr. Digital Marketing Specialist out of our Burnaby office. As a senior individual contributor on the Digital Marketing Team, you will own the strategy, execution, and performance of paid digital media programs with a sharp focus on B2B lead generation across Ritchie Bros. brands in the North American market. You will design and run data-driven, full-funnel paid media campaigns spanning search, social, programming, and emerging channels—to generate high-quality buyer and seller leads. A core expectation of this role is staying ahead of the industry: fluency in the latest ad tech platforms, AI-powered campaign tools (such as Google AI/Performance Max, Meta Advantage+, LLM Advertising, Social Platforms and AI creative optimization), and automation workflows that drive measurable pipeline impact. You will uncover actionable insights from multi-touch attribution, incrementality testing, and audience intelligence to continuously improve cost-per-lead, lead quality, and overall GTV contribution.
Requirements
- Fluency in the latest ad tech platforms
- Fluency in AI-powered campaign tools (such as Google AI/Performance Max, Meta Advantage+, LLM Advertising, Social Platforms and AI creative optimization)
- Experience with automation workflows that drive measurable pipeline impact
- Experience with multi-touch attribution
- Experience with incrementality testing
- Experience with audience intelligence
Responsibilities
- B2B Paid Media Strategy & Lead Generation
- AI & Ad Tech Adoption — Performance Max, Advantage+, Smart Bidding, and AI creative tools
- Conversion Rate Optimization (CRO) to improve lead quality and pipeline conversion
- Alpha & Beta Program Participation — test emerging ad formats, bidding strategies, and audience signals
- Measurement & Attribution — multi-touch, incrementality testing, and data-driven budget allocation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
