Senior Digital Marketing Specialist

Quinn Company•City of Industry, CA

9d•$75,000 - $97,000•Onsite

About The Position

The Senior Digital Marketing Specialist is responsible for improving Quinn Company’s digital customer experience across the website, organic and local search, web content, conversion pathways, and supporting marketing technology. This senior individual contributor identifies opportunities, recommends improvements, and independently manages digital initiatives within established marketing priorities. The role combines hands-on digital marketing expertise with strong analytical thinking, web experience, search optimization, content planning, and agency coordination.

Requirements

Demonstrated experience managing and optimizing business websites.
Strong working knowledge of SEO, technical SEO, local search, and content optimization.
Experience developing website and content recommendations based on performance and customer needs.
Experience working with web development, SEO, or digital agencies.
Strong understanding of user experience, landing pages, customer journeys, and conversion principles.
Experience with web analytics and digital measurement tools.
Ability to develop clear briefs and direct digital or web content development.
Strong analytical, organizational, problem-solving, project management, and communication skills.
Ability to work independently and manage multiple priorities.
Ability to travel occasionally, up to 10% of the time.
Proficient with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
Experience with website content management systems, SEO and analytics platforms, digital tracking tools, marketing automation systems, local listing platforms, and related digital marketing technologies.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to interpret bar graphs.
Ability to solve practical problems and deal with a variety of concrete variables in situations where limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Nice To Haves

Experience with WordPress or comparable content management systems.
Experience with SEMrush or similar SEO platforms.
Experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
Experience with HubSpot Marketing Hub or comparable marketing automation platforms.
Experience managing Google Business Profiles or enterprise local listing platforms.
Familiarity with call-tracking and lead-routing technology.
Experience with conversion-rate optimization or A/B testing.
Familiarity with schema markup, indexing, redirects, and page-performance fundamentals.
Understanding of GEO, AEO, generative AI search, and emerging search behavior.
Experience in a multi-location, dealer, distribution, construction, industrial, automotive, or equipment-related business.
Preferred experience includes WordPress or comparable CMS platforms, SEMrush or similar SEO tools, Google Analytics 4, Google Search Console, Google Tag Manager, HubSpot Marketing Hub or comparable marketing automation platforms, Google Business Profiles, call-tracking tools, lead-routing technology, and basic familiarity with HTML, schema markup, redirects, indexing, and page-performance concepts.

Responsibilities

Manage and optimize Quinn’s website experience, functionality, usability, and conversion performance.
Identify and recommend improvements to navigation, page structure, mobile experience, forms, calls to action, landing pages, and customer journeys.
Manage website enhancement projects with external development partners from requirements through launch.
Conduct ongoing quality assurance to ensure website accuracy, functionality, and consistency.
Monitor website performance and proactively recommend improvements.
Execute and optimize organic search initiatives across traditional search, local search, answer engines, and emerging AI-driven discovery platforms.
Use tools such as SEMrush, Google Search Console, GA4, and related platforms to identify performance trends, technical issues, and opportunities.
Recommend and implement on-page and technical SEO improvements.
Support GEO and AEO initiatives in alignment with broader marketing priorities.
Optimize metadata, internal linking, indexing, redirects, schema opportunities, and other technical search elements.
Coordinate implementation with internal teams and external SEO/web partners.
Maintain an ongoing web content plan based on customer needs, search opportunities, business priorities, and campaign requirements.
Identify pages and content that should be created, refreshed, consolidated, or retired.
Develop clear briefs for common website content, including audience, page purpose, search intent, structure, key messages, calls to action, and conversion objectives.
Direct routine web content creation through agencies, freelancers, manufacturer resources, approved AI-assisted workflows, templates, and other available resources.
Coordinate with internal subject matter experts to ensure content accuracy.
Partner with internal content owners on higher-value or more strategic SME-driven content projects.
Maintain scalable content standards across product, rental, service, location, campaign, and informational pages.
Manage Quinn’s local digital presence across Google Business Profiles and related listing platforms.
Maintain accurate location information, categories, services, photos, links, hours, and related content.
Identify opportunities to improve local search visibility in priority markets.
Coordinate location updates, new branch openings, relocations, and verification issues.
Work with internal teams and external partners to improve location-page and local listing performance.
Review website behavior, landing-page performance, forms, and conversion pathways to identify opportunities and friction points.
Recommend and implement improvements to page structure, calls to action, forms, messaging hierarchy, and customer journeys.
Partner with Lifecycle & Performance Marketing to connect campaign performance with website behavior and conversion outcomes.
Support testing and optimization initiatives and evaluate results.
Translate digital performance data and customer insights into actionable recommendations.
Support the effectiveness of Quinn’s digital marketing technology ecosystem.
Coordinate website, analytics, marketing automation, tracking, call tracking, forms, local search, and related platform requirements.
Identify technology gaps, integration issues, and process improvements and recommend solutions.
Assist with implementation and troubleshooting in partnership with internal system owners, IT, agencies, and vendors.
Support digital tracking, tagging, conversion measurement, and data integrity.
Evaluate new digital tools and vendors and provide recommendations to Marketing leadership.
Serve as the day-to-day marketing contact for web development, SEO, local search, and related digital partners.
Develop clear project briefs, requirements, deliverables, and timelines.
Review agency recommendations and deliverables for accuracy, quality, usability, and alignment with Quinn priorities.
Partner with the Marketing Communications Manager to align workload, schedules, and project execution.
Collaborate with Paid Media, Lifecycle & Performance Marketing, Customer Growth & Experience, Social Media, internal content owners, and business stakeholders as digital needs intersect with broader marketing initiatives.