Senior Digital & Growth Marketing Manager

ReturnPro•Aventura, FL

1d•Onsite

About The Position

This role owns both broad-based demand capture and precision account-based marketing, targeting sophisticated and skeptical enterprise buyers (VP Supply Chain, VP Operations, VP Ecommerce, and Finance leaders at mid-market to Fortune 500 retailers) and commercially savvy B2B wholesale buyers on Direct Liquidation and GoWholesale. The ideal candidate is data-driven, identifies root causes of campaign underperformance, and prioritizes data over instinct. The role involves hands-on campaign management, search marketing, demand capture, account-based marketing (ABM), ReCommerce acquisition, AI marketing initiatives, SEO/AEO/GEO strategy, website technical performance and CRO, and cross-functional collaboration. The company operates an ecosystem including ReturnPro (enterprise retailers), Direct Liquidation, and GoWholesale (B2B wholesale buyers), emphasizing a loop where enterprise deals create supply and ReCommerce strength attracts enterprise retailers. The marketing function is being augmented by AI, and the product marketing team is built for analytical buyers.

Requirements

7 or more years of experience in growth or digital marketing.
Hands-on ownership of paid search, SEO, AEO, and multi-channel digital programs.
Experience running ABM or account-based programs, ideally with tools like Demandbase and Apollo.
Experience in a B2B environment, marketing to buyers with long sales cycles, multiple stakeholders, and high skepticism.
Hands-on proficiency with Google Ads, Google Analytics 4, and SEO/AEO tooling.
Ability to read performance data and act on it.
Systems thinking approach to identify root causes of underperformance.
Demonstrated understanding of how AI is reshaping search and discovery, and experience using AI tools for research, execution, and analysis.
Ability to hold strategy and execution simultaneously.
Skill in communicating channel performance in business language to leadership.
Ability to translate business priorities into channel strategy for execution.
Comfort managing complexity across multiple brands with different buyers, content needs, and competitive dynamics.
Experience with website CRO programs and prioritizing actions that move conversion.
Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories is a differentiator.

Nice To Haves

Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories.

Responsibilities

Define target audiences, segmentation, ICPs, and value propositions in collaboration with Sales and Product.
Build and execute the marketing calendar for paid, content, email, events, and social media.
Own paid search strategy and execution across ReturnPro, Direct Liquidation, and GoWholesale (Google Ads, Bing, Shopping, etc.), managing budget and ROAS.
Own organic and paid social media for Direct Liquidation and GoWholesale.
Run end-to-end ABM strategy and execution, including target account selection, LinkedIn paid social, and intent signal tracking with Demandbase, in partnership with Sales.
Utilize Apollo for account and contact-level prospecting data to sharpen targeting.
Build account-based programs for priority accounts, coordinating digital, content, and sales engagement.
Own paid and organic programs for B2B wholesale buyer acquisition for Direct Liquidation and GoWholesale.
Lead AI adoption across the marketing function, identifying, testing, and deploying AI tools for campaign efficiency, search visibility, targeting, and reporting.
Own organic search strategy (SEO, AEO, GEO) across all brands, including AI-powered discovery layers like ChatGPT and Google AI Overviews.
Conduct keyword research, competitive analysis, and technical optimization for ReturnPro.
Set SEO strategy for Direct Liquidation and GoWholesale, with content execution at scale.
Own the CRO roadmap, testing, page speed, tracking accuracy, and conversion data for returnpro.com, partnering with Product and Web Manager.
Translate Product Marketing positioning and GTM priorities into digital and ABM programs.
Extend the reach of trade shows, webinars, and sponsorships through digital and paid channels.
Support major launches, research reports, and company announcements with coordinated execution.
Build and maintain reporting frameworks for performance across search, paid, ABM, and website.
Translate acquisition, engagement, and conversion data into actionable recommendations for leadership.