Senior Digital Designer

TULA SkincareNew York, NY

About The Position

We are seeking a talented Senior Digital Designer to lead large-scale digital design projects from conception to completion. This role involves managing priorities, executing creative briefs across various digital platforms including site, digital marketing, and e-commerce. The ideal candidate will be responsible for creating and maintaining the brand book and guidelines, ensuring brand consistency across all digital touchpoints. Collaboration with print, UX, and cross-functional teams is key to optimizing workflows and implementing best practices. This position requires leveraging data-driven insights to inform creative decisions and staying current with industry innovations. The Senior Digital Designer will also present designs to senior leadership and work with project management to propose efficient solutions.

Requirements

  • 5+ years of experience in digital design with strong creative and problem-solving skills, with the ability to translate business requirements into innovative design solutions.
  • Strong portfolio demonstrating a range of digital design work, including web and mobile platforms, UX/UI, and creative direction.
  • Proven track record of building and maintaining design systems and brand guidelines for digital products.
  • Proficient in industry-standard design tools (e.g., Adobe Creative Suite, Figma, Sketch, InVision, etc.).
  • Expertise in UI/UX design principles, with a deep understanding of responsive and adaptive design strategies.

Responsibilities

  • Own large-scale digital design projects from ideation to execution, effectively managing competing priorities and executing creative briefs across site, digital marketing, and e-commerce platforms
  • Own and create the brand book and brand guidelines, ensuring consistency across all digital platforms.
  • Develop, manage, and maintain Figma-based design systems to support both internal and external design teams.
  • Partner with print, UX, and cross-functional teams to ensure design consistency, optimize workflows, and implement best practices across the business, cultivating strong relationships to drive seamless execution
  • Seek and leverage data-driven insights from cross-functional partners to inform creative decisions, staying at the forefront of industry innovations and software advancements to bring fresh ideas to the team
  • Present designs to senior leadership to gain buy-in on creative decisions and work with project management to propose new solutions that maximize resources and operational efficiency
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