Senior Digital Communications Manager, AAAAI

EDI•Milwaukee, WI

19d•Onsite

About The Position

The Senior Digital Communications Manager leads AAAAI’s digital strategy, overseeing social media, website content, digital marketing and video initiatives that strengthen member engagement, elevate the allergy/immunology specialty and advance the AAAAI’s strategic priorities. Under the direction of the Director of Communications & Membership, the Senior Digital Communications Manager ensures consistent branding, messaging and audience engagement across all digital platforms while supervising the Online Communications Manager.

Requirements

Bachelor’s degree in Communications, Marketing, Digital Media or a related field.
5- 7 years of progressively responsible experience in digital communications, marketing or a related field.
Demonstrated success developing and implementing integrated digital communication strategies.
Experience with enterprise social media management tools (e.g., Hootsuite, Sprout Social) and content management systems.
Strong understanding of email marketing platforms and segmentation/targeting best practices.
Exceptional writing, editing and communications skills with strong attention to detail.
Ability to analyze data and translate insights into actionable strategies.
Excellent organizational and project management skills with the ability to manage multiple priorities.

Nice To Haves

Proficiency in video production tools is a plus.
Prior experience supervising staff preferred.
Experience in association management, non-profits, or healthcare communications is a plus.

Responsibilities

Develop and implement a comprehensive digital communications strategy that supports AAAAI's mission and strategic objectives.
Supervise the Online Communications Manager, providing leadership, coaching and performance management.
Partner with internal departments to develop integrated digital communication strategies that support membership, education, advocacy, meetings and public awareness initiatives.
Monitor emerging technologies, trends and best practices in digital communications, recommending and implementing new approaches that enhance member engagement and organizational effectiveness.
Develop and execute a comprehensive social media strategy to enhance brand awareness, engagement and audience reach.
Manage all AAAAI and affiliated social media accounts, including content planning, posting, monitoring and engagement.
Analyze and report on social media performance metrics, refining strategies based on insights.
Monitor emerging social media platforms, trends and best practices to optimize AAAAI’s social media presence.
Develop and implement an integrated digital content strategy that supports organizational goals and enhances member engagement.
Ensure consistency in messaging, tone, and branding across digital platforms, including the website, email campaigns, and social media.
Provide strategic oversight of website content to ensure accuracy, timeliness, brand alignment, and optimization for web readability and engagement.
Oversee content creation and optimization for SEO, mobile responsiveness and accessibility, mobile responsiveness and digital best practices.
Lead the planning and execution of digital marketing campaigns to promote the allergy/immunology specialty, AAAAI programs and member engagement.
Develop and oversee AAAAI's video strategy, including planning, production and distribution of video content supporting education, advocacy, membership and marketing initiatives.
Plan and manage content calendars to align with organizational initiatives.
Establish and monitor key performance indicators (KPIs) for digital communications, using analytics and audience insights to continuously improve engagement and organizational impact.
Work with the Online Communications Manager to monitor website, email marketing and social media performance using Google Analytics and other reporting tools.
Ensure digital platforms comply with privacy regulations and industry best practices.
Serve as a liaison to assigned AAAAI committees.
Attendance at the Annual Meeting is required.
Perform other duties as assigned.