Senior Digital Brand Officer

Friends of Ruby • Toronto, ON

12d • CA$65,000 - CA$73,000 • Hybrid

About The Position

Friends of Ruby supports 2SLGBTQIA+ youth aged 16–29 through mental health services, social programs, and housing. We operate a Youth Centre and a Transitional Home, offering identity-based barrier-free counselling, case management, housing supports, drop-in and community programming in affirming and integrated way. Our work is rooted in intersectional, anti-oppressive, and decolonized approaches, and we are committed to treating everyone with dignity, respect, and inclusion.

The Senior Digital Brand Officer leads brand strategy, integrated marketing campaigns, digital media, content creation, public relations, and crisis communications. They oversee social media, digital assets, and website content while ensuring consistent brand expression and alignment with organizational mission, values, and communication goals.

Requirements

• Post-secondary education in marketing, communications, digital media, PR, or a related field, or equivalent experience.
• Experience in digital marketing, communications, social media, and integrated campaign development.
• Strong writing, storytelling, editing, and content creation skills for diverse audiences.
• Experience building brand consistency and creating inclusive, youth-centred content reflecting 2SLGBTQIA+ voices and experiences.
• Strong relationship-building skills with internal teams, media, influencers, vendors, and community partners.
• Proficiency with digital, social media, website, content, and analytics tools.
• Must be legally authorized to work in Canada.
• Must provide a satisfactory Vulnerable Sector Police Check.
• Must reside in Ontario.

Nice To Haves

• Knowledge of SEO, email marketing, and digital advertising is an asset.

Responsibilities

• Lead FoR’s brand, digital marketing, and social media strategy, ensuring a consistent and engaging presence across channels.
• Develop inclusive, youth-centred content and storytelling that reflects 2SLGBTQIA+ experiences and advances organizational goals.
• Plan and execute integrated marketing, fundraising, and awareness campaigns that drive engagement, growth, and donations.
• Create and oversee high-quality digital content and creative assets aligned with FoR’s brand.
• Build strong relationships with internal teams, media, influencers, community partners, and vendors to amplify FoR’s reach and impact.
• Use analytics, audience insights, and emerging trends to measure performance and continuously improve digital strategies.
• Support public relations, media opportunities, and crisis communications, ensuring timely and brand-aligned messaging.

Benefits

• Meaningful opportunities for growth, learning, and advancement.
• Welcoming, inclusive environment where ideas are valued and contributions are recognized and celebrated.
• Space where everyone can be their authentic selves at work.
• Challenging, meaningful work aligned with your values.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree