Senior Digital Advertising Specialist (Go Auto Corporate)

Go Auto • Edmonton, AB

2d • Hybrid

About The Position

Drive measurable impact across one of Canada’s largest automotive groups. At Go Auto, we don’t just run ads. We move markets. Our digital team leads automotive advertising innovation, managing millions in spend across Google, Bing, Meta and TikTok. Over the past three years, we’ve grown from two specialists to five, reflecting our continued investment in people and performance as we expand our in-house capabilities. If you are data-driven, curious, and ready to lead optimization at scale, this is where your expertise thrives.
As a Digital Advertising Specialist, you’ll take full ownership of your campaigns and the results they deliver. You’ll operate as both strategist and hands-on specialist, building, optimizing, and analyzing digital campaigns across Google, Bing, Meta, and TikTok. You’ll work within a small, focused team where autonomy and accountability go hand in hand. Collaboration with other specialists, creative partners, and leadership will be key as you develop strategies that perform at scale across Go Auto’s network. You also know that lasting performance comes from curiosity, testing new formats, evolving audience structures, and turning insights into measurable growth. Your work will directly influence how Go Auto advertises, measures success, and evolves its digital ecosystem. You’ll have the freedom to innovate, the support to grow, and the satisfaction of seeing the impact of your work every day.

Requirements

• 5-8 years of direct experience managing Google Search and other digital ad campaigns.
• Proven results across Google and Meta ads.
• Proficiency with GA4, data analysis, and audience building.
• Experience with Excel, PowerPoint, and Word.
• You can think strategically, move fast, and handle variety with confidence.

Nice To Haves

• TikTok, LinkedIn, and programmatic experience is a nice to have.
• Familiarity with Asana is a plus.
• Google certifications in Search, GA4, and Video are helpful.

Responsibilities

• Build and manage cross-platform campaigns across Google, Bing, Meta, and TikTok /w occasional LinkedIn
• Monthly OEM offer updates
• Analyze data to uncover growth opportunities and shape account strategy
• Experiment with ads and work with teams to improve performance and tracking accuracy
• Support the Dealer Team with digital advertising tasks and requests
• Assist in the growth of those around you. A rising tide lifts all boats.

Benefits

• Work flexible hours with one remote day per week available after your first year.
• Begin with three weeks and earn more with tenure.
• Enjoy 3 free lunches per month, wellness initiatives, and employee discounts.
• Access advanced learning through Go U and CXL.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed