Senior Digital Account Executive

RR Donnelley•Chicago, IL

About The Position

The Senior Digital Account Executive is a principal sales representative for Iridio by RRD, responsible for driving business growth, securing new enterprise accounts, and developing long-term partnerships with brands and agencies. The role consults with client executives on digital media products, data-targeting capabilities, and omnichannel strategies, translating marketing challenges into campaigns and tailored solutions. It requires a self-directed sales professional with a hunter mindset, an established network of industry decision-makers, and expertise in the MarTech and AdTech ecosystem. The position works across internal sales, strategy, product, and operations teams to develop and execute complex sales agreements aligned with client objectives. It includes managing strategic client relationships, advising senior stakeholders, maintaining market expertise, and tracking sales forecasts and opportunities in the company CRM. Business travel is required as needed for client meetings, conferences, and company events, approximately 20–30% of the time. The role is salary plus incentive-program eligible, with a stated salary range of $50,000 to $150,000 per year.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent relevant education and professional sales experience may be considered. The posting also lists a high school diploma or GED as required and states that combined education and experience may be considered in lieu of education requirements.
At least 5 years of direct digital media or AdTech/MarTech solution sales experience; the qualifications specify at least 5 years selling digital media client solutions in the programmatic digital media space.
At least 7 years in a quota-carrying sales role, with demonstrated consistent success; applicable RRD account management experience will be considered.
Demonstrated consistent quota overachievement in a net-new business acquisition (hunter) capacity.
An active, established network of decision-maker relationships among brand marketers and advertising agencies.
Proven success leading complex, multi-touch consultative sales cycles from cold prospecting through contract execution.
Experience selling programmatic media rather than platforms for specific publishers.
Strong understanding of programmatic media, Connected TV, retail media networks, consumer data graphs, identity resolution, and the digital MarTech ecosystem.
Strong communication, presentation, negotiation, and executive-influencing skills.
Ability to create tailored media proposals, educate stakeholders, influence audiences, and use data and insights as solution-selling tools.
Ability to manage complex or strategic accounts, multiple clients, and concurrent sales opportunities independently.
Initiative, independent judgment, leadership qualities, and the ability to make recommendations in complex situations.
Proficiency with Microsoft Office, CRM software such as Salesforce, sales forecasting and order-tracking systems, and videoconferencing tools.
Ability to travel as required; the posting estimates approximately 20–30%.

Nice To Haves

Agency business development experience, particularly selling data management or customer data management and creative solutions.
Experience with LinkedIn Sales Navigator, ZoomInfo, Zoom, Microsoft Teams, and Slack.

Responsibilities

Identify, prospect, qualify, and close new enterprise brand and agency clients across commercial verticals.
Use established industry decision-maker relationships to build a sales pipeline and generate revenue.
Lead data-driven consultative sales processes that align digital media solutions, data targeting, and omnichannel capabilities with client goals.
Develop customized media strategies and pitch frameworks to address complex marketing challenges for senior executives.
Manage client relationships as a trusted advisor, providing strategic oversight and market insights while coordinating solution execution with internal teams.
Maintain expertise in digital advertising trends, retail media networks, programmatic advertising, and data privacy developments.
Maintain accurate and timely sales forecasts and opportunity records in the company CRM.
Communicate strategically with external decision-makers, agency partners, and internal sales, strategy, product, and operations leaders.
Structure complex commercial proposals and recommend strategies for targeting, media planning, campaign optimization, marketing, and pricing.
Manage multiple prospective sales cycles and clients while identifying new opportunities.
Travel for client meetings, industry conferences, and company events as needed, approximately 20–30%.
Perform additional responsibilities as assigned.