Senior Digital Account Executive

RR Donnelley•Chicago, IL
•$50,000 - $150,000

About The Position

The Senior Account Executive is a principal sales representative for Iridio by RRD, responsible for driving business growth, securing new enterprise accounts, and cultivating long-term, high-value brand and agency partnerships. The role calls for a self-directed sales professional with a hunter mindset and an established network of industry decision-makers. The account executive consults with client executives on digital media products, data-targeting capabilities, and omnichannel strategies, using MarTech and AdTech expertise to uncover revenue opportunities and translate marketing challenges into campaigns. The role works with cross-functional departments and internal sales organizations to develop and execute complex sales agreements aligned with enterprise client objectives. It also provides strategic account oversight, market insights, customized media strategies, and accurate pipeline forecasting. Business travel is required as needed, approximately 20–30% of the time.

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or a related field; an equivalent combination of relevant education and professional sales experience may be considered. The posting also lists a high school diploma or GED as required.
  • At least 5 years of direct digital media or AdTech/MarTech solution sales experience, including selling programmatic digital media solutions rather than platforms for specific publishers.
  • At least 7 years in a quota-carrying sales role, with demonstrated consistent success; applicable RRD Account Management experience will be considered.
  • Demonstrated consistent quota overachievement in a net-new business acquisition role.
  • An active, established network of decision-makers across brand marketers and advertising agencies.
  • Proven success leading complex, multi-touch consultative sales cycles from cold prospecting through contract execution.
  • Deep understanding of programmatic media, Connected TV (CTV), retail media networks, consumer data graphs, identity resolution, and the digital MarTech ecosystem.
  • Strong communication, presentation, negotiation, and executive-influence skills.
  • Ability to create tailored media proposals, educate and influence stakeholders, manage multiple prospective sales cycles and clients, and handle complex or strategic accounts.
  • Strong written and oral communication skills, independent judgment, initiative, and leadership qualities.
  • Experience with CRM systems such as Salesforce, sales intelligence platforms, and Microsoft Office.
  • Willingness to travel for business as required.

Nice To Haves

  • Agency business development experience, particularly selling data management or customer data management and creative solutions.

Responsibilities

  • Identify, prospect, qualify, and close new enterprise brand and agency clients across commercial verticals.
  • Use established relationships with industry decision-makers to build a sales pipeline and generate revenue.
  • Conduct consultative, data-driven sales processes connecting digital media, data-targeting, and omnichannel solutions to client goals.
  • Develop customized media strategies and pitch frameworks for client marketing challenges and executive audiences.
  • Manage client relationships as a trusted advisor, providing strategic oversight and market insights while coordinating solution execution with internal teams.
  • Maintain expert knowledge of digital advertising trends, including retail media networks, programmatic advertising, and data privacy.
  • Maintain timely and accurate sales forecasts and opportunity tracking in the company CRM.
  • Collaborate with cross-functional departments and internal sales organizations to structure and execute complex commercial proposals.
  • Make recommendations for client targeting, media planning, campaign optimization, marketing, and pricing.
  • Travel for client meetings, industry conferences, and company events as needed.
  • Perform additional responsibilities as assigned.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • Disability insurance
  • 401(k) with company match
  • Life insurance
  • Voluntary supplemental insurance coverage
  • Parental leave
  • Adoption assistance
  • Tuition assistance
  • Employer and partner discounts
  • Salary plus commission program with unlimited commission potential
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