Technical Program Manager - Demo Strategy - Martech

Adobe•San Jose, CA

About The Position

We’re looking for a Senior Demo Strategist to own CJM demo strategy across Adobe Journey Optimizer (B2C & B2B), Campaign, Target, Marketo, Dynamic Chat, and Agentic Apps. You’ll be the single point of accountability for ensuring our global field and partner teams have compelling, current demo capabilities aligned with Adobe’s go-to-market motions. This role follows our Demo Strategy Framework: Identify › Assess › Fill › Publish › Evangelize. You’ll work across every stage of this cycle—from surfacing new demo needs with PM, PMM, and Engineering collaborators, to performing delta analysis against existing inventory, to building and shipping the assets that close gaps. On the build side, you’ll develop demos across our three-tier model (video, clickable, live), own demo environment strategy and tooling (Demo System Next, Walnut, Consensus), and partner with internal engineering to translate gaps into live demonstrability. You’ll also lead Agentic Apps demo readiness—curating scripts and prompt libraries that showcase advanced agent capabilities. On the go-to-market side, you’ll champion discoverability through Demo Hub, actively enable the global field on new offerings, and own the feedback loop that keeps the strategy sharp. You’ll manage programs across tools, solutions, and industries—driving alignment, mitigating risks, and owning critical metrics reporting on demo effectiveness. This is a high-visibility role with real influence on how Adobe shows up in front of customers!

Requirements

5+ years in demo strategy, solutions consulting, pre-sales, or a related GTM role
Direct experience with B2C and B2B digital marketing platforms (Adobe experience preferred)
Technical fluency with platform workflows, schemas, data flow, and integration points in a martech ecosystem
Track record managing complex, cross-functional programs across product, marketing, engineering, and field teams
Excellent communicator—comfortable presenting to senior leaders and global audiences
Bachelor's degree in computer science, engineering, or Information Technology

Nice To Haves

MBA or equivalent experience
PMP or PgMP certification

Responsibilities

Own CJM demo strategy across Adobe Journey Optimizer (B2C & B2B), Campaign, Target, Marketo, Dynamic Chat, and Agentic Apps.
Ensure global field and partner teams have compelling, current demo capabilities aligned with Adobe’s go-to-market motions.
Identify new demo needs with PM, PMM, and Engineering collaborators.
Perform delta analysis against existing demo inventory.
Build and ship demo assets to close gaps.
Develop demos across a three-tier model (video, clickable, live).
Own demo environment strategy and tooling (Demo System Next, Walnut, Consensus).
Partner with internal engineering to translate gaps into live demonstrability.
Lead Agentic Apps demo readiness, curating scripts and prompt libraries.
Champion discoverability through Demo Hub.
Actively enable the global field on new offerings.
Own the feedback loop that keeps the demo strategy sharp.
Manage programs across tools, solutions, and industries.
Drive alignment and mitigate risks.
Own critical metrics reporting on demo effectiveness.