Senior Demand Marketing Manager

Work in Ottawa • Ottawa, ON

56d • Hybrid

About The Position

We are searching for a Senior Demand Marketing Manager to develop and implement strategies to generate sales opportunities and revenue for the company.

As the Senior Demand Marketing Manager reporting to the VP of Marketing, you will be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and AI search marketing; and optimizing the use of our website as a lead generation channel.

The ideal candidate will have extensive experience in demand generation and a deep understanding of the sales process along with strong analytical and communication skills.

Requirements

• 4-6 years of experience in demand generation or a related field, ideally in Tech
• Proficiency in marketing automation and CRM software (such as HubSpot and Salesforce)
• Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of SaaS sales process and strategies
• Excellent communication and collaboration skills
• Post-secondary degree in marketing or related field

Nice To Haves

• Experience in the market research industry is a plus
• Experience in B2B and B2C marketing is a plus
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus

Responsibilities

• Campaign Creation; identify and build new marketing activities in HubSpot that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC
• Lead Delivery; deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets
• Paid; directly manage paid social, paid search and retargeting channels
• Inbound Lead Nurture; help guide SDR campaigns, set goals for conversion of leads to opportunities
• Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives
• Lead Management; track and optimize lead lifecycle and conversion rates
• Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts
• Assist in landing page, email and ad content development to target customers throughout the customer lifecycle

Benefits

• We offer competitive compensation and reward people based on performance
• Comprehensive health benefits including a generous healthcare spending account (Health, dental, vision etc.)
• 4 weeks' vacation, 3 paid personal days each year, and a flexible statutory holiday policy
• Generous Group RRSP matching and much more..

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level