Senior Demand Generation Specialist

Intelerad • Tampa, FL

5d • $65,000 - $70,000 • Remote

About The Position

We are seeking a seasoned Senior Demand Generation Specialist who will drive strategic demand generation initiatives that accelerate pipeline growth and revenue impact. This role requires a proven professional who can lead complex, multi-channel campaigns while mentoring team members and collaborating across departments to maximize marketing effectiveness. You will own the strategic planning and execution of demand generation programs that generate high-quality leads and support our ambitious growth objectives in the medical imaging market.

Requirements

• Bachelor's degree in Marketing, Business, or related field or equivalent experience
• 4+ years of experience in demand generation, digital marketing, or marketing operations with demonstrated success in B2B environments
• Advanced proficiency with marketing automation platforms (HubSpot, Marketo, Pardot or equivalent) and CRM systems (Salesforce or equivalent)
• Strong analytical skills with experience using data to drive strategic decisions and optimize campaign performance
• Proven experience with Account Based Marketing (ABM) strategies and multi-channel campaign execution
• Excellent project management abilities with experience coordinating complex campaigns across multiple stakeholders and timelines

Nice To Haves

• Experience in healthcare technology, medical imaging, or SaaS environments
• Advanced knowledge of lead scoring, attribution modeling, and marketing analytics
• Experience mentoring team members and leading cross-functional initiatives
• Familiarity with content marketing, social media marketing, and digital advertising platforms
• Strong presentation and communication skills for executive-level reporting
• Demonstrated ability to work autonomously in fast-paced, results-driven environments

Responsibilities

• Lead strategic demand generation programs that drive measurable pipeline growth, including multi-touch ABM campaigns, lead nurturing sequences, and integrated digital marketing initiatives that deliver qualified opportunities to sales teams
• Oversee Intelerad’s paid media strategy ensuring high ROI as measured by CPC to pipeline added
• Develop and execute sophisticated campaign strategies using advanced marketing automation, lead scoring, and attribution modeling to optimize conversion rates and demonstrate clear ROI on marketing investments
• Mentor and guide junior team members in campaign execution, best practices, and strategic thinking while collaborating with cross-functional teams to ensure alignment between marketing, sales, and customer success initiatives
• Analyze campaign performance and market trends to provide strategic insights that inform future demand generation strategies, budget allocation, and program optimization decisions
• Own the campaign calendar and resource allocation to ensure optimal timing, audience targeting, and message sequencing across all demand generation channels and touchpoints

Benefits

• All your information will be kept confidential according to EEO guidelines.
• Applicants may be required to complete an online technical and/or personality assessment as part of your application.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior