Demand Generation Specialist

NorthAB LLC • Remote work MI, MI

1d • Onsite

About The Position

We are looking for a strategic, pipeline-driven Demand Generation Specialist to drive measurable business growth by bridging high-level campaign planning and tactical execution. You will own the end-to-end lifecycle of demand generation initiatives, from spotting new market opportunities to capturing interest and scaling the revenue pipeline. You are a strategic thinker who likes building campaigns, putting content to work, and partnering closely with sales to turn prospects into customers. This is a results-oriented role where your success is tied directly to the growth of the sales pipeline.

Requirements

• 4 to 5 years in demand generation, B2B marketing, or campaign management.
• Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce).
• Strong grasp of the B2B sales funnel and experience aligning marketing strategy with sales goals.
• Strong project management skills, able to juggle multiple campaigns, deliverables, and stakeholders at once.
• Comfort working with data, reporting, and attribution to show the impact of marketing on revenue.

Nice To Haves

• Pipeline Contribution: Total dollar value of pipeline sourced and influenced by marketing.
• Lead Volume and Quality: Count of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated per period.
• Funnel Velocity: Speed at which a lead moves from initial capture to closed-won. Contribute to velocity metrics and framework scoping and measurement strategy.
• Optimizing CAC per vertical: Measure and optimize cost of acquisition per vertical

Responsibilities

• Build, launch, and manage multi-channel demand generation campaigns using paid and organic, content syndication, email and social marketing, webinars, and partner and sales marketing.
• Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales.
• Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms so the right leads reach sales at the right time.
• Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high-value target accounts.
• Brief and direct paid demand campaigns such as LinkedIn lead generation, paid content syndication, and intent-based display, in partnership with the performance marketing team.
• Lead the promotion and execution of digital events to drive registrations, attendance, and post-event follow-up.
• Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and the context account executives need to close marketing-sourced leads.
• Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership.
• Coordinate with design teams to produce the marketing assets that fuel campaigns.
• Conduct market research to stay ahead of industry trends and find emerging channels and new opportunities for pipeline growth.
• Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling, allocating spend to the channels that drive pipeline.
• Oversee multi-touch attribution so the pipeline can be accurately sourced and influenced back to marketing activity.

Benefits

• North practices the concept of equal employment opportunity with respect to hiring, promotions, transfers, pay, discipline, fringe benefits, and all other terms and conditions of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed