Senior Demand Generation Manager

Kestra Technologies•New York, NY

5d•Remote

About The Position

Kestra is hiring a Senior Demand Generation Manager to own the program layer that turns product and market signals into enterprise pipeline. This role owns the demand-generation plan, the multi-channel programs, and marketing’s contribution to the enterprise pipeline, with shared accountability alongside Sales. The Senior Demand Generation Manager will translate Kestra's go-to-market strategy into campaigns that create and progress qualified enterprise opportunities. This is a senior individual contributor role reporting to the Head of Marketing. The role partners closely with Sales, Product Marketing, Developer Advocacy, and Growth Engineering. Growth Engineering owns the outbound automation engine, data enrichment, and attribution instrumentation, and provides a signal layer built from product usage, community activity, web and GitHub activity, and enrichment data. The Senior Demand Generation Manager will use this layer to build the named target-account list and the programs that turn it into enterprise pipeline. This role is for a marketer who works by automating and experimenting on modern, AI-native tooling. The individual will join a small, senior enterprise marketing team where each person owns a function rather than a product line. Kestra's advantage is converting one of the strongest open-source communities in orchestration into enterprise pipeline. This motion doesn't look like standard top-down demand generation, and the Senior Demand Generation Manager will help define it.

Requirements

Typically 6+ years in demand generation, growth, or account-based marketing in B2B SaaS, with direct ownership of pipeline targets and outcomes.
Proven across the demand stack: multi-channel campaigns (paid, content, email, events), lifecycle and nurture, ABM strategy, and the marketing-to-sales handoff.
Hands-on paid media experience. You have built and run campaigns yourself in LinkedIn Ads and Google Ads, and you can explain what you changed, why you changed it, and how it affected acquisition efficiency, account engagement, or pipeline.
A builder who automates and treats every campaign as an experiment — comfortable partnering with a technical growth-engineering function rather than owning the tooling end to end.
Analytically rigorous. You pull your own data, build your own views, and interrogate a pipeline report rather than forward it.
You work with AI the way a senior marketer works with a capable junior: brief it, review what comes back, ship what's good, fix what isn't.
You verify every claim against a primary source before it reaches a prospect.
Familiarity with developer-led, open-source, or product-led motions — or the curiosity and adaptability to master one fast.
You operate independently with urgency and ownership in fast-scaling environments where the process is still being defined.
Genuine respect for the open-source community. Kestra's open-source users are not a lead list, and the credibility of the open-source project is the foundation the enterprise business is built on.
Nothing you build gates or diminishes the free product.
We know strong candidates often hold back unless they match every line. If you meet most of this, we'd like to hear from you.

Nice To Haves

Familiarity with developer-led, open-source, or product-led motions — or the curiosity and adaptability to master one fast.

Responsibilities

Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy, establishing program and pipeline targets in partnership with the Head of Marketing and Sales.
Build Kestra's enterprise account-tiering model, translating product, community, and firmographic signals into target segments and account priorities, and align with Sales on the accounts that matter most.
Bring today’s outbound campaigns under one coordinated demand strategy, so programs running across Marketing, Growth Engineering, and Business Development share target accounts, a common thesis, and measurable outcomes.
Partner with Growth Engineering to identify open-source deployments showing production-scale, multi-user, enterprise-shaped usage, and build the programs that turn those signals into enterprise conversations.
Build multi-threaded account programs that engage multiple members of the buying group across technical, operational, and economic roles, moving accounts from initial technical interest toward qualified enterprise opportunities.
Design and run integrated campaigns across paid media, content, email, webinars, and events, coordinated toward pipeline rather than run as one-offs.
Build and run paid acquisition directly in the platforms, hands-on in LinkedIn Ads and Google Ads, owning targeting, creative testing, and spend pacing.
Shape account-based and competitive-displacement strategy for market-shift moments, briefing the outbound automation engine and wrapping it with multi-channel air cover.
Own the program execution behind the flagship legacy-displacement campaign: targeting, channels, sequencing, budget, and cadence.
Own the campaign assets that carry your programs: landing pages, nurture copy, and conversion paths.
Coordinate with business development on contact-level outreach so account-level programs and individual outreach reinforce each other.
Build the nurture and lifecycle programs that move prospects and self-serve users toward enterprise conversations.
Improve conversion across the funnel, from first touch to qualified opportunity.
Instrument every program so you can tie its contribution to pipeline, working from the attribution and data foundation Growth Engineering maintains.
Report in the terms the business runs on — qualified accounts created, pipeline generated and progressed, and program efficiency — for quarterly business reviews.
Own demand-generation program budget and channel allocation, moving investment toward what is producing pipeline.
Manage agencies and partners where they extend your reach.