Senior Demand Generation Manager

Coverbase

1d•$150,000 - $170,000•Remote

About The Position

Coverbase is seeking a Senior Demand Generation Manager to build and scale its marketing engine. This role involves creating, capturing, and converting demand among enterprise buyers. The ideal candidate will work closely with the VP of Marketing to identify growth opportunities, develop programs, and continuously improve the demand generation process. This is a hands-on role for a builder who combines commercial instinct, creativity, and analytical rigor, comfortable with strategies like ABM, nurture campaigns, account-based outreach, executive events, and funnel analysis. The core question this role will help answer is how to attract the right buyers, convert their attention into qualified demand, and ultimately into sales pipeline.

Requirements

6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role.
Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results you can share.
Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles.
Strong experience with ABM, field/events and integrated demand programs.
Hands-on HubSpot experience across campaigns, lists, workflows and reporting.
Strong analytical instincts. You understand funnel performance and can connect marketing activity to pipeline and revenue.
Strong partnership instincts with Sales. You see demand generation as a shared revenue motion, not a lead handoff.
Self-starter with a builder’s mentality, comfortable with ambiguity and excited to test, learn and build.
Excellent communicator who can move comfortably between strategy and execution.

Nice To Haves

Experience marketing to security, risk, procurement or other enterprise technology buyers.
Experience in an early-stage or high-growth B2B SaaS company.
Experience reaching regulated industries or complex enterprise buying organizations.

Responsibilities

Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels.
Own and evolve our ABM motion, partnering closely with Sales on target accounts, buying groups, campaign strategy, outreach and follow-up.
Manage our paid media agency, setting priorities, evaluating performance, and ensuring the paid investment is driving results.
Build field programs that create real opportunities for engagement, including executive dinners, roundtables, conferences and other high-value experiences, from audience development through follow-up and measurement.
Partner closely with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.
Own campaign execution and reporting in HubSpot. Understand funnel performance, conversion and pipeline contribution, and use the data to make better investment decisions.
Identify and test new ways to reach enterprise buyers. Bring ideas, experiment, learn quickly and scale what works.
Actively support the programs you build in market, including using LinkedIn to promote events, content and campaigns and engage the audiences we care about.