Senior Demand Generation Manager - ABM

Overstory•Canada, KY

About The Position

The climate crisis is the defining challenge of our time—but it’s also the greatest opportunity for innovation, and a challenge we’re proud to take on. At Overstory, we’re harnessing cutting-edge technology to enable a resilient electrical grid that keeps communities thriving as our world changes. The grid is the backbone of life as we know it. It powers hospitals, keeps food fresh, and ensures communities stay connected. But extreme weather, aging infrastructure, and growing wildfire risks are putting this critical system under pressure. All of this combined makes the electric utility industry the greatest opportunity for tackling climate change. One of the leading causes of catastrophic wildfires and power outages? Trees and brush coming into contact with power lines. That’s where we help. At Overstory, we use AI and advanced satellite imagery to pinpoint and prioritize vegetation risks before they materialize. By giving utilities critical analysis on those risks, we’re helping prevent outages, reduce wildfire risks, and accelerate the transition to a safer, more resilient grid. Our team spans the Americas and Europe, and we work with utility partners across the Americas and beyond. We’re outdoor enthusiasts, musicians, artists, athletes, parents, and adventurers—15 nationalities strong and growing. What unites us is a passion for solving complex problems, a commitment to climate action, and the belief that technology should be a force for good. Join us to help us build a more resilient world together. We are looking for a Senior Manager of Demand Generation to architect, execute, and optimize our full-funnel growth engine across a focused set of strategic accounts. This is a high-impact role responsible for building and scaling account-based marketing (ABM) programs that generate awareness, accelerate pipeline, and drive measurable revenue outcomes. You’ll play a pivotal role in defining how we reach, influence, and convert our most important customers — developing the programs, campaigns, and insights that fuel predictable, data-driven growth. You will own the strategy, channels, and measurement framework that underpin demand creation — from digital advertising and website conversion to ABM orchestration, nurture journeys, and marketing attribution. You’ll partner closely with Sales, Product Marketing, Events, Revenue Operations, and Customer Success to ensure tight alignment on target accounts, messaging, and pipeline goals. Time zone requirement: North America (PST, MST, CST, NST, AST, EST)

Requirements

7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions.
Located within two hours of the US eastern time zone.
Strong command of digital advertising platforms and website experimentation tools.
Proven ability to build, execute and measure full-funnel account-based programs.
Excellent communication, project-management, and stakeholder-alignment skills.
Deep expertise in HubSpot.
Data-driven and curious; constantly experimenting with the latest tools.

Nice To Haves

Experience in complex or regulated B2B markets.
Experience working in a growth-stage company with account-based motions.
Experience leading a business development function.

Responsibilities

Own the strategy and execution of ABM programs for a focused list of strategic accounts.
Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
Continuously optimize funnel performance, audience targeting, and conversion rates.
Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
Improve website conversion paths, landing pages, and personalized account experiences.
Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
Build dashboards that track funnel health, ABM engagement, and revenue contribution.
Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

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