Senior Database Marketing & Automations Specialist (Go Auto Corporate - Mayfield (16830 107 Ave))

Go Auto • Edmonton, AB

19d • Onsite

About The Position

Go Auto is seeking an experienced digital marketer to join their team as a Senior Database Marketing & Automations Specialist. This role involves turning data into high-performing campaigns, building automated customer journeys, and segmenting audiences. The specialist will collaborate with the Manager of Database Marketing & Automations and the marketing team to drive automated marketing efforts, manage customer journeys, build targeted audiences, and optimize campaigns throughout the car buying and servicing experience.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• 3–5 years of professional experience in database marketing, CRM, or marketing automation (moving beyond entry-level/internship roles).
• Hands-on experience working within Marketing Automation Platforms (e.g., Iterable, Klaviyo, Marketo, Braze) and CRM systems.
• Familiarity with data analytics tools (like Google Analytics, Power BI) and the general MS suite of tools (Excel, PPT, Outlook).
• Strong problem-solving abilities with a knack for looking at campaign data and understanding what is working and what isn't.
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Clear written and verbal communication skills, with the ability to collaborate effectively across different teams.

Nice To Haves

• Basic knowledge of HTML, JSON or SQL is a definite plus.

Responsibilities

• Design, build, and continuously optimize automated multi-channel customer journeys across Email, SMS, Push, In-App.
• Identify manual marketing tasks and build automated workflows to improve team efficiency and scalability.
• Manage customer database health, ensuring data hygiene, accuracy, and compliance.
• Handle data segmentation for targeted marketing campaigns, tailoring lists based on customer behavior, lifecycle stages, and purchase history.
• Monitor, analyze, and report on campaign performance and deliverability metrics. Use A/B testing and data insights to suggest concrete optimizations.
• Partner with creative, data, and internal business teams to ensure data aligns with campaign goals and technical integrations run smoothly.
• Stay up to date with new features in our marketing technology stack and industry best practices to keep our campaigns competitive.

Benefits

• 3 weeks vacation, then an additional week after 5 and 10 years with Go Auto
• Health care and dental (80% - 100%), plus a health spending account
• Employee Investment Program: Guarantees at least a 10% return every year.
• Employee purchase program for all Go Auto vehicles
• 15-30% savings on car insurance
• Upward mobility through Go Auto’s many business operations.
• In-House Lunch Program: Food made by in-house red seal chefs, delivered daily (Edmonton ONLY).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level