The Senior Data Scientist quantifies multi-channel marketing performance and establishes causal return on investment across complex digital touchpoints. The role addresses fragmented cross-platform marketing data by building reliable lakehouse ingestion pipelines that support advanced predictive models. It connects statistical methodologies with executive budget decisions, helping leadership optimize media spend and reducing manual reporting through generative AI automation. The position designs and deploys marketing mix, forecasting, and customer lifetime value models; develops incrementality testing frameworks; builds data pipelines into Databricks Delta Lake; integrates LLM-powered analysis agents; and translates findings into Tableau dashboards and self-service analytics. The role is part of EchoStar's Video Services team, which supports DISH TV and Sling TV products.
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Job Type
Full-time
Career Level
Senior