Senior Data Scientist - Marketing & Consumer Analytics

CVS Health•Wellesley, MA

5d•$111,240 - $222,480

About The Position

We're hiring a Senior Data Scientist to lead a workstream within the Unified Measurement Engine (UME) team — owning end-to-end delivery as a senior individual contributor, setting technical direction, and mentoring peers. UME is building an industry-leading measurement stack that integrates Marketing Mix Modeling (MMM), incrementality testing, and agile attribution to quantify the impact of marketing across owned, paid, and earned channels at enterprise scale.

Requirements

3+ years of data science experience, with at least 2 years in marketing measurement, causal inference, or large-scale experimentation
Track record of analytical work that changed business decisions — not just answered questions
Production-grade Python and advanced SQL; proficiency with PySpark, Databricks, Snowflake, or equivalent distributed computing platforms
Strong fundamentals in causal inference, experiment design, time-series modeling, and Bayesian methods — with the judgment to pick the right tool for each problem
Hands-on experience with at least one of: MMM, incrementality testing, multi-touch attribution, or geo-experimentation
Familiarity with the model lifecycle: training, validation, deployment, monitoring, and drift detection
Ability to explain a model's assumptions and limits to a non-technical executive in three sentences
Experience leading workstreams, mentoring peers, and partnering with senior stakeholders (Lead Director and above)

Nice To Haves

Experience of leading advanced analytical and AI-driven approaches (e.g., predictive modeling, machine learning, optimization, forecasting, and emerging AI applications) to address high-impact business challenges.
Experience as a technical lead or squad lead on a measurement, marketing science, or experimentation team
Familiarity with performance and brand marketing metrics (ROAS, iROAS, lift, reach/frequency, brand equity)
Experience working with measurement vendors or co-building with external agencies
Exposure to owned, paid and earned marketing data ecosystems (CRM, ad platforms etc.)
Experience shipping analytical results into actionable recommendations to stakeholders

Responsibilities

Own multiple concurrent projects across measurement methodology, large-scale experimentation, and analytics product delivery — framing the business question, designing the approach, building the solution, and presenting findings to senior stakeholders (Lead Director, Executive Director, AVP, and VP+).
Run experiments touching 90M+ customers and hundreds of millions in media spend.
Co-build alongside an industry-leading measurement agency and vendor partners.
Translate measurement insights into business strategy through regular recommendation sessions with VP-and-above audiences.
Set technical direction for your workstream.
Mentor junior data scientists.
Tackle open research problems alongside a team of statisticians and builders — universal control design for owned media, brand impact measurement for paid media, media mix saturation ("how high is high"), cross-channel measurement integration across digital and physical experiences, and meta-learnings across studies.