Data Scientist, Marketing

Figma•San Francisco, CA

1d•$140,000 - $348,000•Remote

About The Position

Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether they're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. This role is for a Marketing Data Scientist to join Figma's Data Science team and drive how the company measures and optimizes the impact of its global brand investments. The individual will partner closely with Brand Marketing, Creative, Media, and Research teams to develop measurement frameworks, generate actionable insights, and influence strategic decisions that support long-term business growth. This is a unique opportunity to be the first dedicated Data Scientist supporting Brand Marketing at Figma. The role involves working directly with senior marketing leaders to establish new measurement capabilities, solve complex business problems, and define the future of brand analytics at one of the world's most recognized software companies. This is a full-time role that can be held from one of Figma's US hubs or remotely in the United States.

Requirements

5+ years of experience in Data Science or Marketing Analytics, with a track record of supporting Marketing teams and measuring the impact of large-scale brand investments
Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data
Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions
Proven ability to influence senior non-technical leaders and cross-functional teams by translating complex analyses into clear, actionable recommendations

Nice To Haves

Experience with media mix modeling (MMM) or multi-touch attribution (MTA) methodologies
Hands-on experience with marketing data platforms such as Segment, Amplitude, or similar tools
Experience working in a B2B SaaS or PLG environment

Responsibilities

Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation
Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making
Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement
Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact
Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders
Improve data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization — establishing standards and processes that scale with the business
Proactively surface new opportunities to improve marketing effectiveness — from audience targeting to spend optimization — and bring data-backed recommendations to senior marketing and business planning discussions