Senior Data Scientist, Growth

Root Insurance

3d • Remote

About The Position

This role focuses on enhancing marketing strategies across various distribution channels and expanding Root's direct marketing portfolio. The position involves shepherding new mid-upper funnel channels from research and development to production, rapidly prototyping, testing, and iterating on novel marketing strategies. A key responsibility is designing efficient A/B tests to rigorously measure the incremental profit impact of marketing campaigns and communicating research results to leaders and stakeholders to drive action.

Requirements

• 3 years of experience in Analytics
• Master’s degree in Analytics Data Science or closely related field
• Developing targeted, data-driven marketing strategies and deploying them on DSPs such as The Trade Desk, DV360, or Meta.
• Create and deploy machine learning targeting models for social, video, display, and/or email campaigns.
• Design and implement A/B tests to measure the incremental lift of new campaigns.
• Experience using modern packages in Python or R.
• Experience with AWS utilities or EC2, or SageMaker, or S3, or Athena.
• Utilize version control (e.g. Git).
• Experience in databases and SQL.

Responsibilities

• Test, maintain, and enhance marketing strategies across numerous distribution channels.
• Expand and diversify Root’s direct marketing portfolio by shepherding new mid-upper funnel channels from R&D to production.
• Rapidly prototype, test, and iterate on novel marketing strategies in the mid and upper funnel.
• Design time- and cost-efficient A/B tests that enable rigorous measurement of the incremental profit impact of marketing campaigns.
• Deliver clear and prompt communication of research results that drive action to leaders and stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior