Senior Data Scientist - Growth Marketing

Adobe•San Jose, CA

About The Position

The Opportunity The Category Analytics and Strategy team focuses on developing a deep understanding marketing impact on customer journey from early awareness to purchase. This position will analyze demand for Adobe's flagship products including Firefly, Photoshop and Premiere Pro and partner with product marketing, go-to-market, and other corporate functions to action cross-channel marketing initiatives that stem from that analysis. The team maintains a visible role in shaping strategic marketing priorities and influencing investment decisions to better serve customers and prospects through their digital journey. What you'll do In this highly visible role, you will help strategize and implement full funnel marketing motions and measurement across marketing channels. This role will work closely with cross-functional teams to:

Requirements

Track record of using data and insights to inspire change and implement new initiatives
Proven proclivity to leverage AI to facilitate analysis and develop strategic insights
Ability to recognize business opportunities and structure problems into an analytics plan
Capacity to succinctly articulate insights to a wide range of audiences
Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social)
Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools
Intellectual curiosity, flexibility, and attention to detail
Strong interpersonal skills to interact with people at all levels in an organization
Ability to communicate complex ideas effectively both verbally and in writing
Willingness to both teach others and learn new techniques
Disposition to work collaboratively with internal partners across teams
High level of energy, personal drive, and positivity
Academic background in economics, statistics, engineering or other related field where quantitative problem-solving and the scientific method are emphasized

Responsibilities

Measure category demand to understand market trends related to our products and identify marketing opportunities through internal and external datasets
Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts
Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys
Build innovative solutions and frameworks to augment the influence of marketing on product growth motions.
Work with paid media, PMM, GTM, brand science, and adobe.com teams to drive performance narratives on a weekly level.
Partner with cross-category teams in driving standard processes and improvements in internal analytics tools.

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