Senior Data Engineer - GTM

Vercel • San Francisco, CA

1d • $170,000 - $260,000 • Remote

About The Position

Vercel is seeking a Senior Data Engineer to join their Data team. This role will be responsible for the reliability of data used by GTM (Go-To-Market) stakeholders. The position is full-stack, involving the construction and maintenance of pipelines, transformations, and data models that convert CRM, marketing, and product usage data into reporting and forecasting infrastructure for Sales, Marketing, and RevOps. The engineer will collaborate closely with GTM stakeholders to understand metric usage and ensure accuracy, rather than just building to specifications. Reporting to the Data team's engineering lead, the role offers full ownership, the ability to set technical direction, and the opportunity to elevate the team's GTM data infrastructure practices. This position is ideal for someone who wants their work to directly influence how the business understands its pipeline, revenue, and go-to-market performance.

Requirements

• 4+ years of experience in data engineering, analytics engineering, or a closely related field, with a track record of owning production data pipelines end-to-end
• Strong SQL and Python skills, with experience writing production-grade, testable code, not just scripts for one-off analysis
• Hands-on experience with dbt (or a comparable transformation framework), dimensional/data modeling, and modern ELT/ETL workflows, including orchestration tooling (e.g., Airflow, Dagster)
• Direct experience with GTM data, e.g. CRM data models, pipeline and revenue reporting, sales/marketing attribution, and genuine fluency in how those metrics are defined and used
• Proven ability to partner with non-technical stakeholders (Sales, Marketing, RevOps leadership), translating ambiguous business questions into technical specs and durable data models, not just taking requirements at face value
• Strong communication skills, including experience presenting technical trade-offs to both technical and business audiences and driving alignment across teams with competing priorities
• A track record of technical ownership, with the judgment to make architecture and modeling decisions independently, and interest in raising the bar for a team's data practices, including mentoring more junior engineers

Responsibilities

• Own pipelines that bring GTM source systems, including CRM, marketing automation, outbound tooling, and product usage, into the warehouse reliably.
• Diagnose and resolve data quality and freshness issues at the source, not just downstream.
• Design and maintain dbt models that turn raw GTM data into clean, trusted datasets, including pipeline, revenue, attribution, and funnel metrics.
• Set testing and documentation standards so models are trustworthy and easy for others to extend.
• Build datasets and semantic models that power the dashboards and reports Sales, Marketing, and RevOps leadership run on.
• Reduce reliance on one-off requests by designing for self-service.
• Work with Sales, Marketing, and RevOps leaders to understand what they need from the data and why, and push back when the ask doesn't match the underlying question.
• Bring enough context on how the business runs its GTM motion that you can spot bad metrics before they ship.
• Build pipeline and transformation code to a high engineering bar, and hold others to it through code review.
• Form and advocate for a point of view on GTM data modeling and pipeline design.
• Mentor other engineers and help set technical standards for the team.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed