Senior Data Analyst

Spin Master Ltd•Los Angeles, CA

5d•$80,900 - $107,900•Hybrid

About The Position

This role is for a Senior Data Analyst at Spin Master, a global children's toy, entertainment, and digital gaming company. The analyst will report to the Director of Data, Insights Ops, and will be responsible for leading social media measurement and analytics across all paid and organic channels. The position involves owning the KPI framework, ensuring data integrity, and translating complex performance data into actionable, executive-level narratives. The analysis will directly influence creative strategy, media investment, and growth initiatives, requiring close partnership with creative, media, and strategy teams.

Requirements

A bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related quantitative field.
Professional experience in social media analytics, digital marketing measurement, or a related business intelligence role, preferably within the consumer products or entertainment industry.
Proven experience developing and managing KPI frameworks that cover both paid and organic social media channels.
Hands-on expertise with native platform analytics (Meta, TikTok, YouTube) and social BI/visualization tools (e.g., Sprinklr, Dash Hudson, Tableau).
Demonstrated ability to translate complex datasets into compelling, easy-to-understand narratives and actionable recommendations.

Nice To Haves

Experience mentoring junior analysts or managing agency partners is a strong plus.

Responsibilities

Establish and own the social measurement strategy and KPI framework across all paid and organic channels, creating a single source of truth for performance.
Translate complex performance data and metrics into executive-level insights and strategic recommendations that influence creative and investment decisions.
Ensure data accuracy and reporting integrity by aligning and managing dashboards, tools, and disparate data sources.
Identify strategic trends, campaign efficiency opportunities, and areas of underperformance, providing data-backed recommendations for pivots.
Partner with creative, media, and strategy teams to apply analytics to growth forecasting, A/B testing priorities, and external stakeholder communications.