Senior Data Analyst, Marketing Analytics

Okta•San Francisco, WA

2d•Hybrid

About The Position

Okta is seeking a Senior Data Analyst with a passion for assessing complex data challenges and resolving them through creative, data-driven solutions. The ideal candidate will be an expert in Marketing Analytics, with a deep understanding of web data and its connection to key business objects in Salesforce and Marketo. This role involves "connecting the dots" between technical SQL logic and business strategy in a fast-paced marketing environment.

Requirements

BS in CS, MIS, Mathematics, Marketing Analytics, or a related technical degree.
5+ years of related experience as a Data Analyst (3+ years with a Master’s degree).
Expert-level SQL proficiency and extensive experience working with Snowflake.
Deep understanding of Web Analytics and marketing systems including Marketo and Salesforce (Leads, Contacts, Accounts).
Strong foundation in data modeling principles and ER diagramming.
Excellent written and verbal communication skills; ability to influence senior partners and technical teams alike.
Proven ability to react to change with flexibility and take ownership of results in ambiguous situations.

Nice To Haves

Experience building reports and visualizations in Tableau or similar BI tools.
Experience with ABX (Account-Based Experience) platforms and data (e.g., 6sense, CommonRoom).
Experience with Adobe Target data for personalization and optimization analysis.
Background in data governance and data provenance frameworks.
Experience in dashboard development (Tableau and/or Looker Studio).

Responsibilities

Serve as the SME for Marketing Analytics, taking ownership of web data analysis and investigating performance across web platforms, marketing automation, and CRM to steer marketing strategy.
Act as a primary partner to the Marketing and Data & Insights teams, translating complex SQL logic into business jargon and vice versa.
Leverage complete knowledge of data modeling (ER diagrams) to build and maintain scalable datasets within Snowflake.
Manage and manipulate key Salesforce objects (Leads, Contacts, Accounts) to provide a holistic view of the customer journey.
Identify and implement process efficiencies and innovative reporting improvements that move beyond traditional descriptive dashboards.
Devise solutions based on limited information; use evaluation and interpretation to select the right course of action for unusual data circumstances.
Foster an open and transparent team environment, leveraging diverse perspectives and backgrounds to drive collective success.