Senior Data Analyst, Growth Marketing

Rocket Money•Washington, DC

3d•$140,000 - $180,000•Hybrid

About The Position

Rocket Money's mission is to empower people to live their best financial lives. The Data Analytics team is seeking a Senior Data Analyst to join their growing team and play a critical role in shaping analytics strategy. This role will work closely with the Growth Marketing team to drive data-informed decision-making across the organization. The analyst will leverage a full suite of analytical tools to measure performance across online channels, enhance martech infrastructure, and develop scalable frameworks and tooling. The work will be instrumental in evaluating and optimizing marketing investments against core business metrics, including ROAS, LTV, and conversion rates.

Requirements

5+ years of experience in data analytics or related roles.
2+ years experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization.
2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks).
Strong SQL background, comfortable with quick analysis or proof of concept data model creation.
Experience with product, CRM, or marketing experimentation design and measurement.
Understanding of marketing measurement and attribution, balancing rigor with business realities.
Comfortable applying standard marketing measures such as: LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc.
Strong cross-functional communication skills and ability to influence stakeholders and business decisions.

Nice To Haves

Experience with BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git.
Familiarity with Agile process/Sprint cycles.
Experience in mobile app analytics.
Genuine interest in marketing attribution and technology, including keeping up-to-date with emerging trends.

Responsibilities

Be a trusted advisor on marketing data, understanding ad platforms, MMPs, and third parties to produce a cohesive and actionable view.
Build and improve analytics reporting and processes.
Work with stakeholders to scope analytical questions and determine appropriate KPIs/metrics.
Determine optimal data visualization methods for decision making.
Reduce technical debt, implement new parameters, and update LookML to align with best practices.
Collaborate with Data Engineering/Analytics Engineering on data mart and model requirements.
Identify automation and process improvement opportunities in BI.
Analyze marketing experiments, including ad hoc analysis of ad platform testing.
Work with the CRM team to analyze campaigns and global program holdouts.
Partner with the Growth team to translate business needs into data problems and prioritize work.
Proactively identify new insights and recommendations and partner with growth stakeholders to implement solutions.
Complete ad hoc analysis including performance of keyword cohorts, building/analyzing composite success measures for marketing campaigns, applying growth marketing knowledge to analyze ad fatigue, and monitoring marketing trends to proactively identify worthwhile trends for media buyers.